Comments on: 5 Reasons Why Social Media Failed You

By: Cayleigh Parker

Cayleigh Parker — Wed, 23 Nov 2011 16:06:00 +0000

The blog provides valuable information in a fun and exciting
format.
I recently read a great post by Andrew Hunt about how to drive actual revenue
from social media for B2B companies, Is
Your B-2-B Social Media Strategy Full of B.S.?, http://www.inboundsales.net/blog/bid/48273/Is-Your-B-2-B-Social-Media-Strategy-Full-of-B-S check it out.

By: How To Develop a Social Media Strategy? | The bad social

How To Develop a Social Media Strategy? | The bad social — Wed, 21 Sep 2011 00:10:49 +0000

[...] 5 Reasons Whу Social Media Failed Yου bу CT Moore [...]

By: Kelly

Kelly — Mon, 28 Jun 2010 12:21:50 +0000

Productivity in the workplace can be hindered but also heightened depending on the usage of the application. Companies choose to block or not block social media apps. Unfortunately they are missing out on that grey area where social media apps can be utilized to further innovation and productivity. Palo Alto Networks came out with this whitepaper talking about how to block social media apps and when it is appropriate to let employees utilize these apps productively. To block or not? Check it out: http://bit.ly/d2NZRp

By: Dave

Dave — Thu, 03 Jun 2010 16:53:53 +0000

Excellent post, I think overall people want the quick way to promote their business and drive traffic from social media to sales, but it just doesn't happen. Social media isn't like google adwords, you can't just throw money at it and expect it to work from day 1, it takes time and work to cultivate relationships.

By: Rebecca

Rebecca — Wed, 02 Jun 2010 11:18:09 +0000

Hey there. Great post! I think another reason social media marketing doesn't achieve the results expected or desired is because some advertisers rely solely on this method (probably because it is relatively inexpensive and easy) to do all their marketing. It's critical to take a well-rounded approach to online marketing, using traditional methods as well as innovative techniques like retargeting to be sure you are covering all your bases and not missing any important targets. Thanks again for the great post. Well written and informative.

By: Marian Schembari

Marian Schembari — Tue, 01 Jun 2010 15:29:49 +0000

I work with a lot of authors who, after 2 months, are ready to give up on the whole social media thing. I think the number one reason smart people fail is because of impatience. Yes, you need great content, and to be where your customers are and engage people, etc etc. But it takes TIME. I've finally built up a social media following that I'm proud of and happy with. It took me a year to do it right. So you can buy followers and push push push, but it won't matter unless you take care of your social media presence and don't rush it!

By: CT Moore

CT Moore — Tue, 01 Jun 2010 13:44:36 +0000

@Jessica, I'm really glad you liked the post.

And you're right: EVERYONE is different and has different goals. Too many lose sight of how to determine what channels are best suited for a company's goals. Rather, they seem to try and sell brands of redefining their goals to fit "the expert's" services.

By: Jessica Northey

Jessica Northey — Tue, 01 Jun 2010 12:56:55 +0000

This is an EXCELLENT post! I think you only need to add something about hiring a consultant or expert that doesn't know what they are doing.

It is amazing how many people out there that are claiming to be experts that don't know what the heck they are doing.

If you are thinking of hiring someone, look at what they do for themselves then look at a minimum of 5 of their other clients!!!

Plus anyone who tells you that THIS IS THE WAY YOU DO IT…move on. There is NOT one way to do anything. EVERYONE is different and has different goals.

Again, I really appreciate what you wrote!

By: CT Moore

CT Moore — Tue, 01 Jun 2010 11:51:40 +0000

@mckra1q, I completely agree with you. I don't know what is so seductive about social media that it makes so many people that's it's an easy magical fix to every marketing problem.

By: @mckra1g

@mckra1g — Tue, 01 Jun 2010 10:05:37 +0000

All of these are counter to the Ego of every CEO who enters the space. As well-intentioned as they may be about sharing their Better Mousetrap with the world, in order to truly become effective, they must humble themselves before The Collective SM Consciousness.

In order to provide value, they must set aside their own enthusiasm and find out where they fit first. If they follow these rules and keep their love for their product intact, chances are good they'll not only succeed in the space but also reinforce that which makes them singular.

It takes time, focus, accuracy and consistency. Same as reaching any other goal.

Thanks for the forum!

Best, M.