Comments on: The New Name: Referral Marketing http://www.revenews.com/affiliate-marketing/the-new-name-referral-marketing/ Discussion of Online Marketing, SEM, Social Media, Mobile and Video, Micro-Content, and Affiliate Marketing Wed, 08 Feb 2012 21:50:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Cost Per News http://www.revenews.com/affiliate-marketing/the-new-name-referral-marketing/#comment-3808 Cost Per News Thu, 30 Nov 2006 13:21:13 +0000 http://revenews.contentrobot.com/?p=786#comment-3808 <strong>Affiliate Marketing Will Never Change (Its Name)</strong> Why can’t Affiliate Marketing become Performance Marketing or Traffic Marketing or Referral Marketing or SuperCoolLeadGeneratingMachine Marketing? Jacob became Israel. Allen Konigsberg became Woody Allen. Alphonso D’Abruzzo became Alan Ald... Affiliate Marketing Will Never Change (Its Name)

Why can’t Affiliate Marketing become Performance Marketing or Traffic Marketing or Referral Marketing or SuperCoolLeadGeneratingMachine Marketing?

Jacob became Israel.
Allen Konigsberg became Woody Allen.
Alphonso D’Abruzzo became Alan Ald…

]]> By: Jonathan (Trust) http://www.revenews.com/affiliate-marketing/the-new-name-referral-marketing/#comment-3807 Jonathan (Trust) Mon, 27 Nov 2006 16:19:05 +0000 http://revenews.contentrobot.com/?p=786#comment-3807 I like it better than some of the others but it's still affiliate marketing. It's not really an issue in the business, only here have I heard it needs any type of rebranding. I'm sure most people don't know what numismatics is except the people doing it and that's fine with them. I like it better than some of the others but it's still affiliate marketing. It's not really an issue in the business, only here have I heard it needs any type of rebranding. I'm sure most people don't know what numismatics is except the people doing it and that's fine with them.

]]> By: Jim Kukral http://www.revenews.com/affiliate-marketing/the-new-name-referral-marketing/#comment-3806 Jim Kukral Mon, 27 Nov 2006 13:55:23 +0000 http://revenews.contentrobot.com/?p=786#comment-3806 I like this the best Craig. Maybe it will grow legs. I like this the best Craig. Maybe it will grow legs.

]]> By: Mike Payne http://www.revenews.com/affiliate-marketing/the-new-name-referral-marketing/#comment-3805 Mike Payne Mon, 27 Nov 2006 12:21:14 +0000 http://revenews.contentrobot.com/?p=786#comment-3805 A rose by any other name would smell as sweet... "Affiliate" is a key word that cannot be exchanged for something else. What "Referral Marketing" misses is that our industry is built on <b>Partnerships</b>, not just the cpa or "referral" technology it uses. How you choose to sell affiliate marketing to your prospective merchants is up to you, but I don't see a unifying standard coming together behind a new name. Before our industry dons a new moniker, we've got bigger fish to fry-- namely adware, fraud, and unauthorized trademark brand denigration. Should those be cleaned up, new merchants may recognize affiliate marketing for the rose that it is. Besides, if a prospective merchant can't smell this perfume, just show them the numbers. "Here's what you're missing by avoiding affiliate marketing." On a different note, if we should need an industry slogan, Donuts over at ABestWeb has a great suggestion: <a href="http://forum.abestweb.com/showthread.php?t=76197&highlight=refer+madness" rel="nofollow">"Refer Madness"</a>. A rose by any other name would smell as sweet…

"Affiliate" is a key word that cannot be exchanged for something else. What "Referral Marketing" misses is that our industry is built on Partnerships, not just the cpa or "referral" technology it uses.

How you choose to sell affiliate marketing to your prospective merchants is up to you, but I don't see a unifying standard coming together behind a new name. Before our industry dons a new moniker, we've got bigger fish to fry– namely adware, fraud, and unauthorized trademark brand denigration. Should those be cleaned up, new merchants may recognize affiliate marketing for the rose that it is.

Besides, if a prospective merchant can't smell this perfume, just show them the numbers. "Here's what you're missing by avoiding affiliate marketing."

On a different note, if we should need an industry slogan, Donuts over at ABestWeb has a great suggestion: <a href="http://forum.abestweb.com/showthread.php?t=76197&highlight=refer+madness&quot; rel="nofollow">"Refer Madness".

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