Not the Right Kind of Body Armour

Another day, another bad placement of ads next to news. This could just be a coincidence, or not. Here we have a story about a football player who was shot and killed, and right next to it is an ad for UnderArmour.

If there was any intention here, I’m sure they are targeting articles about sports or maybe football. Then again with what has been going on with football players over the last few years I think that is the last sport they should target. You have a fifty fifty chance of being next to an article about the sport, with the rest about players who abuse their wives, kill dogs for sport, use drugs, crash their cars while drunk, or breaking into hotel rooms to “recover” collectibles.

Contextual or not, another unfortunate ad placement.