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Google to Start Demographic Targeting Beta

Jan 25, 2008
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Google just announced that they will start a limited Beta test of demographic targeting for USA and UK advertisers. It looks like they are building on their deal with MySpace by getting anonymous data from their “social networking sites” partners (as well as others, perhaps) and using that to serve or avoid those users.

With Google’s stock tanking over the last few months, maybe this is the shot in the arm they need to get people excited and increase the amount of money they can earn from each impression.

About Brad Waller

Some say Brad created the first affiliate program. We’ll never know for sure, but we do know that Brad has been running businesses online since 1994 and affiliate programs since 1996. When he is not running the affiliate program for EPage Classifieds, helping publishers monetize their sites with AdJungle, or working on iPhone applications, Brad is also busy starting up the Performance Marketing Alliance, a trade association created to represent and build the entire performance based industry.

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Filed under: Contextual Advertising + Online Advertising