The rootkit w00tkit?

Man, you gotta’ love those titles. I just saw this writeup here - an interesting take on why Sony’s rootkit fun and games could actually be a very good thing. What I’m wondering is - when this rootkit idea rolls out further (as it is bound to do), and some crazy ad guy thinks, woohoo, million dollar idea, I’ll take it and do you have it in red with silver stripes? - what will the opinion be of the expert ad-type people that lurk around this place?

Could you ever see yourself employing some kind of rootkit technology to power ads yourself, or do you think the whole thing stinks? In other words, do you think there’s any possibility that rootkit technology could ever be employed in a way that didn’t make people cry? Or is it one more step down the road to “burn all ads! burn all ads! And maybe some people too”?

Just curious. We can all agree that rootkits themselves suck. The proof is in the pudding. I just haven’t seen the possibilities for advert-powered rootkit technology discussed too much yet, if at all. Feel free to jump in, these posts get lonely with no comments added to them!

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