You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith.  I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…

After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for businesses. If you have customers, products,…

Last time I talked about the growing usage of Twitter as a business tool. The new “Social Media Marketing Industry Report” (pdf)
by Michael A. Stelzner, sponsored by the Social Media Success Summit 2009, validates the importance of Twitter and suggests how…

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

Okay, so everyone’s a-twitter about social networking. Nielsen Online clocked 7 million unique visitors to Twitter during the month of February, about a 1400 percent increase from a year earlier. eMarketer predicts there’ll be over 18 million Twitter users by…

Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers.  So what can be done today?  How can “believers” in social media/networking/marketing work within the…

It seems to me that when it comes to bringing social media together with fast moving consumer goods (FMCG), your campaigns have to do three things: (1) drive brick & mortar sales, (2) offer a way to track and measure those sales, and…

Although Twitter has overcome challenges regarding scaling and continues to thrive, the company still has no clear revenue model. Most ideas on how to monetize Twitter seem restricted to adapting conventional online ad models to tweet. Where the money train…

Let’s get right to the point. Posting occasionally on your Twitter account or writing blogs for the sake doing so doesn’t constitute a social media marketing strategy. And that’s why I believe so many people turn sour on the idea…