Unless they are prefaced by dollar signs, numbers are not sexy, which is why social media experts have spent years avoiding them. Like the cool kids, they often seem more interested in being invited to the party than delving into…

The return-on-investment question always dogs proponents of social media marketing. Businesses want to, no, need to know the ROI of campaigns.  Will time spent on social networks mean more customers through the door and more money in the bank?

Researchers at…

Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in…

I’ve always believed the real winners in marketing play a game of basics PLUS. Those who survive are the ones who master basic strategies and skills, but those who excel are the ones who go beyond the basics – that’s…

Social media, by its very nature, is fluid. Constant changes in industry tactics and developments in technology happen at such a lightning pace that it’s hard to predict what will happen next week let alone what will happen in the…

With the launch of extensions for Google’s Chrome browser one of the most interesting and potentially troubling pieces of the Web has popped back into the picture: Google’s Sidewiki.

What is Sidewiki? It’s a creation by Google that allows comments by…

One of the most interesting social media battles gearing up online is not between Twitter and Facebook, but between all of the applications competing to help you manage your networking lives. This is because Twitter has spawned an ecosystem of…

Books are a wonderful thing. With the variety of media available to us it is often easy to become oversaturated and forget to pick up a book. So to get your entrepreneurial spirit inspired and get you reading for the…

The latest global survey from consulting firm McKinsey & Company confirms what those of us who follow the advancement of the Web already know: there are significant measurable business benefits of Web 2.0.

This year’s survey, based on responses from about 1,700…

You may be the preeminent web consultant in Phoenix, Arizona, but with a name like Steve Stevenson or John Jackson, it’s going to be difficult to be found when employers and prospective clients go a-Googling for you.

Even with Google’s regional…