The current discussion around micropayments is yet another round in a series of micropayments debates and discussions. This time it’s literally micropayments 3.0, and it is a little offensive to see the same old arguments and jokes about micropayment pros and cons popping up without any reference to the previous analysis and commentary.

After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for businesses. If you have customers, products,…

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

To get your target audience to take the action you desire, you need to play to their emotions. Whether you play to their greed by giving them an incentive to spread your message or their sense of humor, the point is your viral marketing campaign should elicit some sort of emotional response. You can even take the opposite approach by creating a viral campaign that gets people pissed off and makes them share it out of anger with their friends. Whatever you do, make them feel!

Link baiting is a technique used to generate inbound links to your website. When done properly, this style of content will get you more links, better keyword relevance, improved online visibility, greater authority, and more trust from the search engines.…

Want to be like Kobe Bryant? Well, don a pair of Hyperdunks by Nike.

Want to have millions of viewers spread  word of a video for you? Then have the reigning NBA MVP jump an Aston Martin.

But here’s a note. Don’t…

I’m always interested in the lines of Word of Mouth marketing (WOM), viral marketing, and affiliate marketing, but there’s the added complexity of building of “brand ambassadors” and “loyalty specialists” who can help drive your brand to acceptance and/or widespread…

I had the pleasure of hanging out with Gary Vaynerchuck of WineLibraryTV on the Monday of Affiliate Summit. Not only is he a great guy, but his enthusiasm for doing business online is black-plague like contagious (although it doesn’t involve fleas……

Affiliate Marketing Needs to Grow Up

Yes- true shock and awe over the number of attendees. I go on record that I am not an affiliate. Merchants are my affiliates. I am into experimental media. Often performance relationships are the…

When Filter-UK started hyping the idea of “Bluecasting” (the “broadcasting” of messages to people’s Bluetooth enabled devices, like cellphones and PDAs), a number of people that I know became concerned — concered that we were witnessing something else: the birth of Bluespam.…