"Viral Marketing" Posts
YouTube Stops Flirting and Gets Serious with Big Brands
When I wrote about the increasing commercialization of YouTube last May, it was before the Google subsidiary made a big hire. Lucas Watson, appointed the first VP of online video global sales for YouTube, is no lightweight. He…
YouTube’s Latest Move Signals Increased Commercialization
Increasingly, the YouTube you once knew is being transformed from a video repository into a commercial enterprise. It was inevitable, of course.
YouTube’s latest move is only the latest example of the way in which the Google site is desperately…
The Business Side of YouTube
As the digital landscape increasingly shifts to social media, businesses are wrestling with ways to use it most effectively. Similarly, social media outlets are rapidly moving from informal consumer venues to more commercialized arenas that serve the needs…
Google Picks More Gaming Gold From Facebook’s Pockets
Jambool, creator of Social Gold and former provider of virtual currency for Facebook games and web apps, was sold to Google for a reported $70 million. This follows the trend of game and social app providers LabPixies…
Google Buys Slide, Puts On Social Warpaint
In my article about RockYou, a comment from a ReveNews author led to a discussion of Slide likely facing similar market pressures as RockYou. Both RockYou and Slide were darlings of MySpace and expanded to Facebook as it…
@earlybird – Can You Tweet Me A Sweet Deal?
Back in 2008, InternetNews reported that Twitter helped Dell generate $1 million in revenue via spontaneous limited offers announced via tweets, and people thought that Twitter had fallen into a business model. Then in April of this…
Case Study: Email Is Social Media
The Power Of Social Media Networks In Adware Distribution
Security companies have been talking about social engineering in the distribution of adware, malware and spyware for years now. In the early days of social engineering discussions, the mechanism for tricking end users into installing potentially unwanted software focused on…
Micropayment for a Twitter Joke?
The current discussion around micropayments is yet another round in a series of micropayments debates and discussions. This time it’s literally micropayments 3.0, and it is a little offensive to see the same old arguments and jokes about micropayment pros and cons popping up without any reference to the previous analysis and commentary.
Twitter Proves Its Value for Small Business
After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for…
