I’m always interested in the lines of Word of Mouth marketing (WOM), viral marketing, and affiliate marketing, but there’s the added complexity of building of “brand ambassadors” and “loyalty specialists” who can help drive your brand to acceptance and/or widespread…

I had the pleasure of hanging out with Gary Vaynerchuck of WineLibraryTV on the Monday of Affiliate Summit. Not only is he a great guy, but his enthusiasm for doing business online is black-plauge like contagious (although it doesn’t involve fleas……

Affiliate Marketing Needs to Grow Up

Yes- true shock and awe over the number of attendees. I go on record that I am not an affiliate. Merchants are my affiliates. I am into experimental media. Often performance relationships are the…

When Filter-UK started hyping the idea of “Bluecasting” (the “broadcasting” of messages to people’s Bluetooth enabled devices, like cellphones and PDAs), a number of people that I know became concerned — concered that we were witnessing something else: the birth of Bluespam.…

While at an unusual sort of gathering a few weeks ago, I finally got to rub shoulders a bit with Jane McGonigal, my new favorite performance and gaming theorist at the University of California - Berkeley. She’s also the Lead Game…

Being buried in post-campaign analysis made me slack in giving you a blog entry about that very same topic. Life can seem cruel. And my pledge to focus on actionable advice continues, so I’ll stay away from science and art for one more entry…

A story and a bunch of psychobabble do not a marketing campaign make. No wonder you hate my blog, you’re waiting for something practical! There are three main tasks at hand: starting and fueling buzz, incubating the desired impact in the community…

I have a magic power. I can reach into people’s brains in ways that they don’t notice. I can plant ideas there in ways they can’t resist, the same way magicians have for centuries. This involves magic words, incantations like, “Once…

I didn’t get to make it to Sin City, but I have a good excuse. And now that a little light has been shed on one of the projects that’s been consuming me, I have the rare opportunity to write about…

Dave Balter, the head of incentivized buzz network BzzAgent, probably thought he was doing a good thing by offering his marketing services to Creative Commons pro-bono. Problem is, Creative Commons is a real grassroots effort, the kind of thing that…