Video Marketing

5 Online Video Ideas for Businesses

November 22nd, 2009 by CT Moore

Integrating video to your online content strategy offers a number of benefits ranging from increased conversions to reputation management. The question for businesses, however, is whether to divert resources from standard marketing activities with a proven ROI to potentially costly multimedia…

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Using Video to Drive Sales in a Down Market with Trust

August 6th, 2009 by Jeff Molander

Trust toward business has reached a new lows: 10% of Americans now say they trust big business (Financial Trust Index). 77% say they refuse to buy from a company they distrust (2009 Edelman Trust Barometer). But the truth is that…

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1 Comment | Filed under: Analytics + Case Studies + Internet Marketing + Internet Strategy + Online Advertising + Online Marketing + Online Video + Video Marketing + eCommerce

Free – the Perfect Business Model?

July 22nd, 2009 by Duane Kuroda

A wise person once told me that if something wasn’t worth paying for, you didn’t have a business model to build on. I don’t think he was really choosing a side, but instead he was telling me to focus on…

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2 Comments | Filed under: Internet Marketing + Internet Strategy + Online Marketing + Video Marketing

Case Study: Video Publishing to Drive Sales (PART II)

June 13th, 2009 by Jeff Molander

You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith. I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…

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1 Comment | Filed under: Case Studies + Internet Marketing + Internet Strategy + Next-Gen Marketing + Online Advertising + Online Marketing + Online Video + Video Marketing + Web 2.0

Case Study: Using Video Publishing to Drive Sales

May 19th, 2009 by Jeff Molander

Last week I referenced pet goods purveyor, Drs. Foster Smith and their very strategic, long-term approach to using video to drive sales — on the Web, via telemarketing and through their catalog channels. Today I’m going deeper to understand exactly how that…

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4 Comments | Filed under: Online Marketing + Video Marketing

Justifying Social Marketing: From Publishing to Sales

May 12th, 2009 by Jeff Molander

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing? What’s reasonable to expect and how soon? I’ve begun to crack the nut that is this question by…

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2 Comments | Filed under: Case Studies + Community Engagement + Internet Marketing + Internet Strategy + Online Advertising + Online Marketing + Social Networking + Video Marketing + Viral Marketing + Web 2.0 + eCommerce

Affiliate Videos: Where Do They Work Best? — Affiliate Summit West 2009 Session Report

January 13th, 2009 by CT Moore

As everyone discussed the upcoming year in affiliate marketing at Affiliate Summit West 2009, there was a few recurring themes that everyone seemed to agree on in terms of what would be some of the biggest trends in affiliate marketing…

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3 Comments | Filed under: Affiliate Marketing + Affiliate Summit + Video Marketing

ReveNews

5 Online Video Ideas for Businesses

Using Video to Drive Sales in a Down Market with Trust

Free – the Perfect Business Model?

Case Study: Video Publishing to Drive Sales (PART II)

Case Study: Using Video Publishing to Drive Sales

Justifying Social Marketing: From Publishing to Sales

Affiliate Videos: Where Do They Work Best? — Affiliate Summit West 2009 Session Report

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