"Sounding Off" Posts
Why Long-Form Writing Still Matters
ReveNews’ 2012 Resolutions – A Year of Evolution
In much the same way that people post their resolutions for the new year, today I’m posting my resolutions for ReveNews. When I agreed to take on the role of Managing Editor, I had ideas…lots of ideas. Some of those…
With The Shakeup At ABestWeb Will The Forum Thrive Or Die?
Big days in our lives stick out, and one that’s stuck with me is the day I received an email from 1-800-Pet-Meds telling me to take a look at ABestWeb (ABW).
1-800-Pet-Meds asked me to join their affiliate program at…
Why Gary Vee Should Champion Social Media Evolution, Not Revolution
Wildly successful as both an entrepreneur and author, Gary Vaynerchuk (popularly known as“Gary Vee the wine guy”) is known for creating WineLibrary.tv and writing Crush It: Why Now is the Time to Cash in…
Why Marketers Should Skip the War and Eat the Soup
A few years ago I sat in on a marketing class at Concordia University. I was downtown and had some time on my hands so I went to class and listened to what the next generation of people was learning. …
Advertising Tax: Education, not Legislation
Editor’s Note: The more points of view that are put out about Illinois Governor Pat Quinn’s ratification of the ill-conceived affiliate nexus bill HB 3659, the more chance the industry has to come together and have a discussion on…
PMA’s Rebecca Madigan Responds To The Loss In Illinois And Why The Fight Has Just Begun
Note: This article is a reprint of a response Rebecca Madigan, Executive Director of the Performance Marketing Association, gave in the comments section of our Illinois Gov. Quinn Flaunts “Fairness” in Passing Nexus Tax, Cuts off Nose to Spite…
Consumers Should Hate Themselves and Not Satan’s Little Helpers
Marketers pride themselves on their ability to break down an audience into specific groups and target them with a customized message. It’s this very ability comedian Bill Hicks (below) righteously attacked when he said that advertisers and…
The Hypocrisy of Affiliate Disclosure Rules
Editor’s Note: There has been a lot of discussion this week about disclosure. One particular high profile incident was sparked by Chris Brogan who sent out a tweet with a link about StudioPress. The link lacked disclosure…
Pink Infographics Aren’t Fun, They’re Irritating
When we fail to challenge such nonsense and bad taste then we’re abetting the behavior and the attitude that says it’s OK to define a woman by something other than her intelligence and ability.
