"Social Networks & Networking" Posts
The Social Media Revolution Was A Lie: Here’s What to do Next
Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.
Stop Engaging, Start Selling: Get Social Media ROI in 2012
Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!
The…
Gowalla Says Goodbye – Say Hello Loso
Chasing After Influence: A Social Media Trap or the Holy Grail?
Influence—it’s what social media gurus (and affiliate marketing experts) say your company should be pursuing (or what you should be paying attention to). We’re told “influencing the influencers” is the Holy Grail—the key to unlocking success and social media is…
The Rebirth Of Gnomedex Is SIC
There is a natural tendency to not want good things to end. It’s why many champions fight on beyond their prime even at the risk of hurting their own legacy. But as fans, there is a part of us that…
Does IPO Fever Signal Another Tech Bubble?
After LinkedIn hit the IPO jackpot last month, it looks as though more web companies are lining up on the way to Wall Street hoping billions are in the future.
A quick glance at possible candidates to go public in…
Google Loses Market Share, Looks Beyond Search for Growth
At the close of Q1 2011, Google had lost some search market share and fell short of earning expectations. As a result, the search giant will be looking beyond its search products to drive future growth. Indeed, the company seems…
How To Get Social With SEO (because you have to)
Between Facebook’s expanded deal with Bing and the recent launch of Google’s +1 button, it’s clear that search is becoming more social. So while Facebook isn’t about to take over search…
Google Introduces the +1 Button
Google has seen the success of Facebook’s Like Button and wants in on the action! Logged in Google users will now have the ability to “like” Google ads and Organic Listings in Google search by using the new +1 button.…
Getting the Most Out of Social Aided Search
At some point during the last year, you’ve been hit with the word social: the social web, social apps, or social marketing. By now you’re probably a bit skeptical about the value of social, but when applied to real-world projects,…
