After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

Okay, so everyone’s a-twitter about social networking. Nielsen Online clocked 7 million unique visitors to Twitter during the month of February, about a 1400 percent increase from a year earlier. eMarketer predicts there’ll be over 18 million Twitter users by…

Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers.  So what can be done today?  How can “believers” in social media/networking/marketing work within the…

It seems to me that when it comes to bringing social media together with fast moving consumer goods (FMCG), your campaigns have to do three things: (1) drive brick & mortar sales, (2) offer a way to track and measure those sales, and…

According to a Pew Research Center’s 2006-2008 Internet and American Life Project Surveys, there are increased numbers of seniors becoming Internet users.  While half of all adults online are between the ages of 18 and 44, in 2008, 45% of…

Does it feel like a slap in the face when you request to be someone’s friend on a social network and they ignore, reject or ‘diss you? Should your feelings get hurt?

Gone are the 2006’s “happy days” of MySpace when…

I just denied another Facebook request to connect and I will tell you why. First let me say that it was certainly nothing personal and the connection was not irrelevant because he knows 54 people that I know also. However,…

Recently, at the World Economic Forum in Davos, Switzerland Facebook announced a new monetization strategy. Like Facebook Ads, the new Engagement Ads aims to capitalize the networks extensive user-database by letting marketers hyper target users. In doing so, however, this…

Every year seems to bring with it a hot new social network. First MySpace, then Facebook and, now Twitter, initially thought of as strictly more a micro-blogging platform than a “traditional” social networking site populated with user data. Exactly what…

Anytime a conversation turns to content promotion via social media marketing, Digg.com is sure to be mentioned within the first few seconds. This is hardly surprising since Digg is the most popular of the social media bookmarking sites. Used properly, Digg…