"Social Networks & Networking" Posts

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …

Youtopica – The Birth of a New Social Media Sensation

I recently had the chance to meet Nicu Burac, the founder of a new social media site called Youtopica.  I found Nicu very smart and engaging, and found his new site, Youtopica attention grabbing and fascinating.  To me, Youtopica …

The Social Media Revolution Was A Lie: Here’s What to do Next

hype-curve

Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.

Stop Engaging, Start Selling: Get Social Media ROI in 2012

sell with social media

Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!

The global economy and financial …

Gowalla Says Goodbye – Say Hello Loso

Location Services

I have never been a huge fan of social apps, like Gowalla, that revolve around check ins, mainly because I’m paranoid about people knowing when I’m not home. But I was sort of shocked to hear that Facebook was acquiring

Chasing After Influence: A Social Media Trap or the Holy Grail?

trap

Influence—it’s what social media gurus (and affiliate marketing experts) say your company should be pursuing (or what you should be paying attention to). We’re told “influencing the influencers” is the Holy Grail—the key to unlocking success and social media is …

The Rebirth Of Gnomedex Is SIC

There is a natural tendency to not want good things to end. It’s why many champions fight on beyond their prime even at the risk of hurting their own legacy. But as fans, there is a part of us that

Does IPO Fever Signal Another Tech Bubble?

After LinkedIn hit the IPO jackpot last month, it looks as though more web companies are lining up on the way to Wall Street hoping billions are in the future.

A quick glance at possible candidates to go public in …

Google Loses Market Share, Looks Beyond Search for Growth

At the close of Q1 2011, Google had lost some search market share and fell short of earning expectations. As a result, the search giant will be looking beyond its search products to drive future growth. Indeed, the company seems …

How To Get Social With SEO (because you have to)

Between Facebook’s expanded deal with Bing and the recent launch of Google’s +1 button, it’s clear that search is becoming more social. So while Facebook isn’t about to take over search and become the next Google (per se), one …