Last time I talked about the growing usage of Twitter as a business tool. The new “Social Media Marketing Industry Report” (pdf)
by Michael A. Stelzner, sponsored by the Social Media Success Summit 2009, validates the importance of Twitter and suggests how…

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

We left off with Bazaarvoice’s Sam Decker giving us outstanding tips on how to get your management team or C-suite executives to consider social marketing experimentation. Today I offer you more social marketing adoption tips but this time a strategic framework…

Does it feel like a slap in the face when you request to be someone’s friend on a social network and they ignore, reject or ‘diss you? Should your feelings get hurt?

Gone are the 2006’s “happy days” of MySpace when…

Let’s get right to the point. Posting occasionally on your Twitter account or writing blogs for the sake doing so doesn’t constitute a social media marketing strategy. And that’s why I believe so many people turn sour on the idea…

I just denied another Facebook request to connect and I will tell you why. First let me say that it was certainly nothing personal and the connection was not irrelevant because he knows 54 people that I know also. However,…

The convergence of affiliate marketing and social media is upon us! Social media is no longer just an exploratory channel, and the affiliates who are normally the first ones to the niche marketing exploration party are using social media to…

With the economy making things harder every day, companies are looking for new, creative, and affordable ways to reach their customers. The state of the economy ensures that social media will continue to grow rapidly throughout 2009.

Of course, with social…

There seems to be competing schools of thought regarding social media usage for online marketers. At one end of the spectrum, people are encouraged to join every social network, follow and friend everyone possible and tweet everything. In short, they…