Ever get the feeling that marketers don’t really understand social media – or at least don’t effectively utilize it?

That’s the premise of Steve Rubel’s article on Forbes.com, and he makes an important observation worthy of discussion. Rubel is a well-known…

Uh-oh. Just when it seems social media can do no wrong, Yelp gets hit with a class-action lawsuit that essentially accuses the local review heavyweight of extortion. Yelp of course fired back, but the end result of such cases is that…

Unless they are prefaced by dollar signs, numbers are not sexy, which is why social media experts have spent years avoiding them. Like the cool kids, they often seem more interested in being invited to the party than delving into…

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

Jeff Molander wrote a post on his blog about social media. I decided to write a response at ReveNews instead of my own blog because, frankly, it is more provocative here. Plus, this is the community that introduced us. And that…

The recent attack on RockYou.com’s database opened many people’s eyes to a number of security flaws that exist on even some of the more popular web sites. To begin with, the RockYou social network’s database was susceptible to a Structured Query…

A fascinating article by the CEO of The Barbarian Group, a digital marketing agency, speaks to an intriguing notion – that the Application Programming Interface (API) may be the best weapon an Internet marketer has in their arsenal.

Benjamin Palmer points out…

Although the Google Caffeine algorithm still isn’t live, it was scheduled to be released sometime after the holidays; with the holidays long behind us, a lot of search marketers are wondering what they can do to prepare for the new…

In the Consumer Packaged Goods (CPG) world, when Procter & Gamble (P&G) makes a move, every one of its competitors take notice. That’s because P&G is the world’s branding powerhouse, owner of 300 brands with such legendary names as Crest,…

You wouldn’t necessarily associate candy or frozen desserts with Twitter – but that’s the point. Twitter is everywhere, and businesses large and small have figured out how to use it.