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Social Networking

Customer Acquisition 2.0: How Experiential Marketing is Changing the Game

People now have access to so much content — and have so many ways to gather news and information — that the likelihood of your corporate message penetrating the clutter is virtually nil. Instead, if you engage the audience in…

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Adventures of the Stainless Steel Rats: Next Gen Marketing

Wayne Porter and Sam Harrelson discuss exactly what "next-gen" marketing means with practical examples, ideas and implementations.
MP3 File

The podcast runs about 90 minutes and we discuss Wayne’s conception of Next Gen marketing and possible futures of online and affiliate marketing.…

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Marketing Education and Social Collisions

I was on Twitter, looking at followers that I had not been following. (Note on Twitter they are followers, on Facebook they are friends.)

I came across Steli Efti, Supercool Principal and this take on our education system and to be…

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Caledon, Curation, Community- Fast Prototyping

I don’t like to cross post and you can find more at my personal site…e.g. replies from the curator however the incredible conversations that took place in private I cannot share- but they were of great value. Funny how a fringe…

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Mahalo’s Missing DNA back at you Jason Calacanis

Affiliate Marketing Needs to Grow Up

Yes- true shock and awe over the number of attendees. I go on record that I am not an affiliate. Merchants are my affiliates. I am into experimental media. Often performance relationships are the…

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What is the Value of Attending Real-Life Conferences?

This is a simple question to answer for companies who are offering a product or service within the industry what the conference is catering to: making people aware of the product, demonstrate its abilities and value to interested potential customers,…

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MySpace.com’s Image Problem

There is no need to go to your state sex offenders list anymore, it is much easier just to head MySpace.com and send those same offenders a myspace e-mail message according to this article by Jenn Shreve and courtesy of Wired.com.

Wired…

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