"Social Media" Posts
The Social Media Seesaw
The ups and downs exhibited in the past few weeks suggest that social media continues to grow in popularity but remains a challenge for online marketers.
When it comes to digital media buying, U.S. ad agencies certainly seem to favor …
Social Media Conundrum: I Like You, But Do I Buy Anything From You?
Marketers continue to exhibit heady enthusiasm for social media, in particular, Facebook, Twitter, and, lately, Pinterest. It is easy to become starry-eyed when you consider Facebook’s enormous user base, Twitter’s strong growth, and the red-hot interest in Pinterest. It is …
Plugins That Turn Your WordPress Site Into a Marketing Powerhouse
When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …
Twitter Emerges as a Brand Marketing Tool
Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.
While Twitter has sometimes been dismissed as an inconsequential way …
3 Things That Always Create Sales with Social Marketing
Businesses actually acquiring customers and selling their products and services using Facebook, blogs, YouTube, Twitter, and LinkedIn know something most of us don’t. The difference between wasting time by getting bogged-down in social media marketing tactics versus selling with it is knowing “what works.” As it turns out, the key to success still requires proven, traditional direct response marketing practices—not shiny new tools and techniques.
Facebook Entices Brands with New Features and More Fan Outreach
At last week’s Facebook Marketing Conference (or “fMCâ€), the company made its pitch to brands with a focus on three specific new marketing solutions:
- Pages
Calling Pages “mission control for your business on Facebook,†Facebook unveiled new features that
…
Cashing Out: Week of February 26th – March 3rd 2012 in Online Marketing News
This week’s top story: Facebook’s new focus is squarely on brands
Facebook Timeline for brands, and real-time analytics
ReveNews reported in February that Facebook would soon be opening up its Timeline format to brands and that time has come.
With …
SXSW Preview Day 4: Harnessing Crowds and Measuring ROI
Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll …
SXSW Preview Day 1: Hit the Ground Running
SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.
Think Facebook Drives Sales? Think Again.
In my previous post, I referenced the fact that Facebook qualifies as one of the “Big Four†in ecommerce, according to a report by research firm Forrester. Despite this designation, an interesting reality has emerged for some major ecommerce players: …
