"Social Media" Posts
What Do Dieting and Social Media Marketing Have in Common?
What Do Dieting and Social Media Marketing Have in Common?
Stop the Insanity!
“It’s official. It’s now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social…
Consumers and Retailers Buy Into Mobile in a Big Way
Even as Facebook dominated the news last week with its long-awaited IPO, below the surface was the lurking issue of the mobile market. In its filing, Facebook reported that 425 million active users (about half of their user base) visited…
The Social Media Revolution Was A Lie: Here’s What to do Next
Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.
Want to Sell with Social Media? Get Back to Basics
Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden arrival and instant popularity is causing most corporate marketing managers, executives, and small business owners to lose perspective on the ultimate goal—selling. In this struggling economy, putting bread on the table trumps being most “liked” or highly “engaged with.” Doesn’t it?
Spring Comes Early Online: 3 Marketing Trends Bloom in 2012
Taken in combination, these three major market shifts will make 2012 significant as the starting point of a fundamentally different time for online marketing. From this point forward, online advertising will dominate, social e-commerce will emerge as not only viable but preferable, and the mobile platform will be commonly accepted and utilized for advertising. Online marketers who know how to take advantage of these areas will be in a position to flourish.
Affiliate Industry Preview: Todd Crawford of Impact Radius
Impact Radius’ primary goal for 2012 is to continue to develop our products: Generation, Foundation, Attribution, Coalition, Origination, and the Marketplace. We have a great product roadmap and will continue to bring new and innovative features to market in 2012.
Affiliate Industry Preview: LinkShare’s Yaz Iida
We’re still seeing innovative business models and new sites all the time and it’s that innovation that makes the industry exciting. There are great opportunities for all types of publishers to earn commissions from a wide range of advertisers who are embracing the performance marketing model by investing more in the channel each year. I think as an industry we have to do a better job of proving the incremental value of the channel and that’s something that we’re looking at very closely at LinkShare.
B2B Marketers Are All About Content Marketing
One might argue that the line between B2C (Business to Consumer) and B2B (Business to Business) marketing is blurry when it comes to online marketing. B2C and B2B marketers essentially use the same kinds of tactics which, increasingly, rely…
Stop Engaging, Start Selling: Get Social Media ROI in 2012
Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!
The…
3 Reasons to Not Outsource Your Blog
Thinking about outsourcing your blogging to a third party? Think twice. Effective blogging and content marketing strategies should not be outsourced. You may be struggling to create a constant stream of content that effectively generates leads and sales. But you…
