"Social Media" Posts

Facebook: The Key to an Effective Social Strategy

Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience.

With that being said, …

How to Reach and Resonate with the Millennial Audience

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According to Forbes, Millennials are 62% more likely to become a loyal customer to brands which engage and interact with them on social media. This statistic emphasizes yet again how important it is that a company maintain a digital …

3 Tips To Boost Your Medical Practice Search Rankings

3 Tips To Boost Your Medical Practice Search Rankings

If you have your own local medical practice, you understand how important it is for potential patients to be able to find you on the Internet. But if you live in a larger area with hundreds or even thousands of …

Comments Off on Thinking BEFORE you Tweet, and Other Tweet Writing Tips

Thinking BEFORE you Tweet, and Other Tweet Writing Tips

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You may think that you’ve got a great idea for a tweet, but did you honestly think it through? The problem with so many brands, both new and old, who are using Twitter marketing tactics is carrying over their personal …

Comments Off on How to Improve your Twitter Click Through Rates – The Basics

How to Improve your Twitter Click Through Rates – The Basics

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Over the last few years, Twitter has skyrocketed in popularity with individuals and businesses alike. Now with over 300 million active users, Twitter has proven itself to be one of the big players on the social media field and is …

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

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Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

Comments Off on How to Create and Run an Effective Real Estate Facebook Account

How to Create and Run an Effective Real Estate Facebook Account

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Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients.

One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies …

Comments Off on Building a Brand Conscious Content Strategy

Building a Brand Conscious Content Strategy

In a time when the adage “Content is King” is celebrated over and over as some kind of universal truth (and repeated ad nauseum), many marketers fall into the trap of putting the cart in front of the horse, and …

Comments Off on Engaging with Customers Through Social Media

Engaging with Customers Through Social Media

In recent years, several small and medium sized local businesses have taken advantage of social media engagement and have created awareness of their business. No matter if it is a small charity supporting communities, or an affiliate coaching business: all …

Comments Off on Declining Facebook Reach and What it Means for your Business

Declining Facebook Reach and What it Means for your Business

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Even though you may not realise it, Facebook’s organic reach has been constantly falling since the arrival of the site in 2007. However, in the last 12-18 months there has been a considerable fall in rank, far more aggressive than …