"SEO" Posts

The Best Techniques To Optimize Your AdWords Remarketing Campaign


Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

Why Your Website Needs Proper Structured Data

Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore.

As marketers, you’re likely aware of the basic elements …

Skyrocket Website’s Performance With Image Optimization


Perhaps, image optimization is one of the most neglected elements in digital marketing. A lot of people may not realize this but images, if optimized well can drive tons of traffic, increase leads and increase conversion rates.

Images play a …

5 SEO Elements Your Local Business Might Be Missing

5 SEO Elements Your Local Business Might Be Missing

As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of …

Comments Off on Building a Brand Conscious Content Strategy

Building a Brand Conscious Content Strategy

In a time when the adage “Content is King” is celebrated over and over as some kind of universal truth (and repeated ad nauseum), many marketers fall into the trap of putting the cart in front of the horse, and …

Zoe-Lee Skelton
Comments Off on How To Correctly Use Call Tracking For Enhanced Local SEO

How To Correctly Use Call Tracking For Enhanced Local SEO

multi-coloured phone

Local SEO and marketing activities are more important than ever, with Google placing great emphasis on localised searches.

Obviously the mobile marketing revolution has played a significant role in driving local search with recent statistics showing that:

“1 in 3

Comments Off on How Page Load Time Affects Your SEO

How Page Load Time Affects Your SEO


Your page load time has a direct impact on your bottom line, because getting someone to click is only the first stage of the battle. Then you have to reel in customers or readers to minimize bounce-back rates, and most …

Link Building: Friend or Foe?

“When I first started (my) site nearly 3 years ago, my mentor told me lots of things I was doing were wrong. I should use my keywords more in creating content, I should use lots of color in creating my …

How To Successfully Approach SEO in 2014

SEO in 2014

To say that 2013 was an eventful year on the SEO front would be a massive understatement.

With a barrage of updates, Google took their battle against SEO pros to another level. Yet again we found that Google’s ‘rules’ were …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …