"Search Engine Marketing" Posts

The Bad and The Good of Filtering Information

Should we be concerned about what we’re not being exposed to on the Internet?

The Filter Bubble: What the Internet Is Hiding From You is a new book that raises the issue, focusing on the potential negative effect of …

10 Reasons To Outsource (Some) Marketing (6-10)

Previously, we looked at 5 of 10 reasons why you might consider outsourcing some of your marketing to an agency. In that last installment we explored factors such as specialized expertise, bandwidth, outside perspective, education, and R&D as potential …

Advanced Search Engine Marketers Head To Seattle

SMX Advanced Seattle - June 7-8, 2011

SMX Advanced is billed as the only search marketing conference designed exclusively for experienced internet marketers, and is quickly approaching.  The crown jewel of search engine marketing conferences will take place in …

Google Loses Market Share, Looks Beyond Search for Growth

At the close of Q1 2011, Google had lost some search market share and fell short of earning expectations. As a result, the search giant will be looking beyond its search products to drive future growth. Indeed, the company …

What Has Data Mining Done For You Lately?

As 2011 kicked off, there were already several digital marketing blogs citing what the new trends for the year ahead would be. Present on all of those lists was data mining. Those of us who collect data and …

Google Introduces the +1 Button

Google has seen the success of Facebook’s Like Button and wants in on the action! Logged in Google users will now have the ability to “like” Google ads and Organic Listings in Google search by using the new +1 …

Getting the Most Out of Social Aided Search

At some point during the last year, you’ve been hit with the word social: the social web, social apps, or social marketing. By now you’re probably a bit skeptical about the value of social, but when applied to real-world …

Pubcon South 2011, Day 1 Recap

Pubcon South in Austin is a bit smaller than the Vegas show, well, a lot smaller but that doesn’t mean any less valuable.   In fact, because of the size you not only get 1 on 1 interactions with …

Inflicting Damage: Google Napalms UGC, Competitors And Content Farms

According to Google, last week’s Google’s algorithm update was supposed to help people find “more high-quality sites in search.” But when you look at the top 25 losers, you can’t help but notice Google seems to have devalued …

Got Bad Links? Consider Google’s Pummeling of Overstock Fair Warning

A clear message was sent this week to CEOs, webmasters and marketing managers across the industry: go check the inbound links to your site and the SEO firm that’s getting them for you. You may be the next casualty …