"Search Engine Marketing" Posts
Free SEO Keyword Tools to Boost Quality Traffic
Many free SEO keyword tools can generate thorough keyword research. This research is the foundation on which search engine marketing and optimization campaigns are built. These keywords are the driving force behind increasing traffic. Whether your goals are to sell, …
Google’s Quest for Universal Search Comes with Risk
By the time you read this, Google will probably have introduced yet another refinement to its ubiquitous search engine, or maybe it will announce another acquisition.
In the official company blog on August 8, Amit Singhal, SVP of Google Search, …
Recovering Your Search Engine Mojo in a Post-Penguin World
Many web marketers promoting their websites in competitive industries were left shell-shocked by Google’s latest algorithmic update. Meant to devalue webspam and improve quality in the SERPs, Google targeted many accepted methods of link building.
The good news is that …
The Epic Fail of Google’s Penguin Update
For those of us who work in online marketing, or even online reputation management, it’s important to remember where our bread is buttered. The tools we use to become successful, and ultimately to make money, are the very same …
Google Toys With Ad Placements Before the Holidays
Leave it to Google to make big sweeping changes just prior to the major holiday shopping season. Not only did they announce 10 algorithm changes, which includes an update that will affect one-third of their queries by adding real-time …
3 Things Google Tells Your Customers—Whether You Like It or Not
Some of the most important SEO practices are also some of the most obvious. It’s easy to think of things like backlinks, title tags, and crawl errors. But what about when you do a search on Google, for example, and …
The Impact Of Search
A new report issued by McKinsey & Company takes a comprehensive look at search, offering insight into its global impact and economic value.
McKinsey reports that an average U.S. user in 2010 performed about 1,500 searches. Some 90 percent of …
For Better Or Worse, Hubpages Makes The Move To Subdomains
Recently, I received an email from Hubpages.com letting me know that if I failed to migrate my account to a subdomain, it planned to do so automatically. This move reflects Hubpages’ efforts to rebuild its SEO after the farmer update …
The Bad and The Good of Filtering Information
Should we be concerned about what we’re not being exposed to on the Internet?
The Filter Bubble: What the Internet Is Hiding From You is a new book that raises the issue, focusing on the potential negative effect of the …
10 Reasons To Outsource (Some) Marketing (6-10)
Previously, we looked at 5 of 10 reasons why you might consider outsourcing some of your marketing to an agency. In that last installment we explored factors such as specialized expertise, bandwidth, outside perspective, education, and R&D as potential reasons …
