"Search Engine Marketing" Posts
The Epic Fail of Google’s Penguin Update
For those of us who work in online marketing, or even online reputation management, it’s important to remember where our bread is buttered. The tools we use to become successful, and ultimately to make money, are the very same …
Google Toys With Ad Placements Before the Holidays
Leave it to Google to make big sweeping changes just prior to the major holiday shopping season. Not only did they announce 10 algorithm changes, which includes an update that will affect one-third of their queries by adding real-time search, …
3 Things Google Tells Your Customers—Whether You Like It or Not
Some of the most important SEO practices are also some of the most obvious. It’s easy to think of things like backlinks, title tags, and crawl errors. But what about when you do a search on Google, for example, and …
The Impact Of Search
A new report issued by McKinsey & Company takes a comprehensive look at search, offering insight into its global impact and economic value.
McKinsey reports that an average U.S. user in 2010 performed about 1,500 searches. Some 90 percent of …
For Better Or Worse, Hubpages Makes The Move To Subdomains
Recently, I received an email from Hubpages.com letting me know that if I failed to migrate my account to a subdomain, it planned to do so automatically. This move reflects Hubpages’ efforts to rebuild its SEO after the farmer update …
The Bad and The Good of Filtering Information
Should we be concerned about what we’re not being exposed to on the Internet?
The Filter Bubble: What the Internet Is Hiding From You is a new book that raises the issue, focusing on the potential negative effect of the …
10 Reasons To Outsource (Some) Marketing (6-10)
Previously, we looked at 5 of 10 reasons why you might consider outsourcing some of your marketing to an agency. In that last installment we explored factors such as specialized expertise, bandwidth, outside perspective, education, and R&D as potential reasons …
Advanced Search Engine Marketers Head To Seattle
SMX Advanced is billed as the only search marketing conference designed exclusively for experienced internet marketers, and is quickly approaching. The crown jewel of search engine marketing conferences will take place in Seattle on June 7th and 8th and according …
Google Loses Market Share, Looks Beyond Search for Growth
At the close of Q1 2011, Google had lost some search market share and fell short of earning expectations. As a result, the search giant will be looking beyond its search products to drive future growth. Indeed, the company seems …
What Has Data Mining Done For You Lately?
As 2011 kicked off, there were already several digital marketing blogs citing what the new trends for the year ahead would be. Present on all of those lists was data mining. Those of us who collect data and use …
