Is your favorite search engine a “tell” to what your shopping habits and brand preferences are? According to a recent study by a collective of marketing agencies, Wunderman, BrandAsset Consulting, Zaaz, and Compete, what you type into your browser’s address bar…

We all know that Google makes a lot of money from ads, but it’s not very often that Google spends a lot of money on ads. The Web powerhouse has been chugging along for years on market dominance and word-of-mouth, but that…

Google is thinking small as it continues to grow. The search giant is focusing on mobile in 2010, according to CEO Eric Schmidt, who spoke during a conference call (full audio transcript) on the announcement of Google’s Q4 earnings.

Before he got…

It’s interesting what the words SEO is dead can do. Such a simple statement causes armies to rise up on both sides ready to do verbal battle on their blogs and forums. But is SEO really dead? A simple search for…

In a recent post I commented on how I believe that Kapersky Labs is wrong when they claim that the amount of fake anti-virus software will decline in the upcoming year. Malicious hackers show no signs of leaving behind the BlackHat…

As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords, and maybe even Yahoo! Search…

Search experts are coming away from Google’s Search Event, held on December 7th in Mountain View, CA, with two words on their lips: “exciting” and “scary.” Both words aptly describe the most buzz-worthy new product to be unveiled at the…

There has been a lot of rumor and speculation lately about exactly how and when Google would start becoming an affiliate and taking their sponsored search results and turn them into CPA placements for their Google Affiliate Network partners. Some…

Integrating video to your online content strategy offers a number of benefits ranging from increased conversions to reputation management. The question for businesses, however, is whether to divert resources from standard marketing activities with a proven ROI to potentially costly multimedia…

A properly managed PPC campaign has the potential to deliver incredible results. As campaigns grow they become more challenging to manage efficiently creating opportunity for mistakes which can be costly.

If you’re running a large volume PPC campaign, either for one…