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2010 Affiliate Industry Preview Series: Interview with Lisa Riolo of Impact Radius

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Lisa Riolo, co-founder of Impact Radius, who is our “mystery guest”…

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Giving Affiliates a Voice: Melanie Seery’s path to advocacy

The formation of an industry requires the development of a group identity. Often that development is neglected because group members are focused on growing their business. Over the last year the affiliate industry has been experiencing growing pains in the…

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Championing the Boobies: Missy Ward and Affiliate Marketers Give Back

I always say going on a long drive with someone tells you a lot about them. When you walk 60 miles with someone it reveals even more. Last year I was shanghaied into walking such a distance with Missy Ward,…

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AMWSO Proves Distance is No Object in Affiliate Management Success

A good affiliate manager is hard to find. It is not just a matter of having the right contacts, but also a matter of managing merchant expectations while enabling growth in the affiliate channel that is both ethical and sustainable.

The…

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Shining Example: ICE.com discusses the New York tax law and the Publisher’s Choice Award win

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to…

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The Power of Reviews: Buzzillions Brings Confidence to the Consumer’s Search for the Perfect Product.

The internet represents the largest research tool in history with millions of information sources available. But how do you know the validity of the sources you come across? Beyond the realm of academic research, this challenge also impacts consumers when…

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Feeding Frenzy: Profile on StyleFeeder’s take on social shopping

For some people shopping is an obsession. Award winning personal shopping engine StyleFeeder, is out to help facilitate that obsession.

StyleFeeder provides consumers with the ability to create feeds of products they are interested in as well as receive personalized product…

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