"Privacy" Posts
Cashing Out: Week of February 19th – 25th 2012 in Online Marketing News
White House Outlines Privacy Bill Of Rights
The Obama Administration announced its newly outlined Consumer Privacy Bill of Rights February 23. Though the proposed bill is still in the blueprint stage, the White House says it will be working …
Cashing Out: Week of February 4th – 11th 2012 in Online Marketing News
Klout’s first acquisition, local app Blockboard
Social influence measurement company Klout is gaining, well, clout with its very first acquisition, reports TechCrunch.
In a February 7 post on the company blog, Klout announced a new deal with Blockboard…
Check’em Out: 3 Reasons To Test A Merchant’s Service Prior To Working With Them
In my search for a better health insurance policy, Â I got quotes through one of my affiliate links. Going through the process reminded me that testing and re-testing merchants and vendors on your site remains one of the most …
The Bad and The Good of Filtering Information
Should we be concerned about what we’re not being exposed to on the Internet?
The Filter Bubble: What the Internet Is Hiding From You is a new book that raises the issue, focusing on the potential negative effect of the …
Using Data To Build A Better Online Business
Online marketers that understand how to use data to improve their online business are reaping the benefits. No longer are they relying on emotional hunches to make choices. They are making informed decisions about their businesses and where to invest …
Kerry-McCain Bill May Be Best Online Marketers Can Hope For
If online marketers have learned anything, it’s not to depend on big government to solve big problems. In fact, oftentimes it seems big government legislates and regulates to make the business environment even more challenging than it already is.
Now …
Cashing Out: Week of April 10-16th 2011 in Online Marketing News
Senators announce Commercial Privacy Bill of Rights
High-profile Senators John Kerry and John McCain proposed a bill April 12 in the Senate to deal with what has been an ongoing concern of the Obama administration.
The Commercial Privacy Bill of …
What Has Data Mining Done For You Lately?
As 2011 kicked off, there were already several digital marketing blogs citing what the new trends for the year ahead would be. Present on all of those lists was data mining. Those of us who collect data and use …
Cashing Out: Week of March 27th – April 2nd 2011 in Online Marketing News
Microsoft goes after Google with antitrust suit
How’s this for a case of the pot calling the kettle black? On March 28, Microsoft filed a formal complaint with the European Commission against Google, over antitrust issues. The complaint reflects Microsoft’s …
The Growing Attraction of Knowing What Customers Feel — Instantly
Social media has revolutionized the way people communicate with each other, but it has also done a number on the way marketers analyze consumer behavior and feedback. Social media has caused marketers to think in real time about how to …
