This is a very technical article about advanced tracking of revenue share and lead type transactions on an advertiser websites to be reported back to any type of affiliate tracking and reporting system.

Revenue share tracking is much more complicated…

It is right and good to honor outstanding achievements and accomplishments by individuals or companies in your industry to let them know that their contribution was not only noticed but also appreciated.

Only a few weeks ago was the second…

Jeff Molander beat me to the punch on the big trend that I’ve been thinking about alot recently: how the ad industry is moving from frequency to engagement. This is no small trend here, folks, it’s the culmination of the ten-year…

Being buried in post-campaign analysis made me slack in giving you a blog entry about that very same topic. Life can seem cruel. And my pledge to focus on actionable advice continues, so I’ll stay away from science and art for one more entry…

A story and a bunch of psychobabble do not a marketing campaign make. No wonder you hate my blog, you’re waiting for something practical! There are three main tasks at hand: starting and fueling buzz, incubating the desired impact in the community…

I have a magic power. I can reach into people’s brains in ways that they don’t notice. I can plant ideas there in ways they can’t resist, the same way magicians have for centuries. This involves magic words, incantations like, “Once…

I didn’t get to make it to Sin City, but I have a good excuse. And now that a little light has been shed on one of the projects that’s been consuming me, I have the rare opportunity to write about…

Viral and buzz marketing theory are still dominating my attention, and in the past couple of weeks there’s been a resurgence of debate about one of our previous projects (Beta-7 for SEGA) and headscratching-fascination at our most recent viral narrative (the just recently launched More to See campaign for…

Last week put me a bit behind on publishing to ReveNews, as I was buried in my other life as consultant helping marketers with interactive viral narrative techniques, a style we’ve been utilizing for years. One of those recent campaigns for ad firm Wieden+Kennedy’s client SEGA generated…