"Performance Marketing" Posts

5 Successful B2B Marketing Strategies

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B2B marketing requires a lot of time and money to be successful. There are so many different strategies to choose from, it’s hard to find the best method for generating the most leads and earning over the business of potential …

“Last in” Affiliate Attribution Needs a Second Look

One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale.  Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up so …

“Help Wanted: Full Time Employment – Inquire within”.

Those were the days. If you needed help, you stuck your sign in the window and BAM someone walked in and asked you about the job you had to offer.

Opportunity Knocks

Employers now rarely come into contact with key

6 Fast & Easy Ways To Boost Your Adwords CTR

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs …

News Brief: Adidas Retains Affiliate Management Firm Acceleration Partners

Affiliate Summit East is usually a time for announcements within the affiliate industry. The first came today as Acceleration Partners announced that they have been retained by adidas to manage adidas’ affiliate program on Commission Junction.

The shoe vertical is …

Day 1 of AM Days: Insights You Can Put to Work Today

Go For It

At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time.

Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, …

Affiliate Management Days Preview: A Time to Learn

San Francisco

It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012.

It might seem like an easy thing for me …

Major Online Forums Hacked by Affiliate Cookie-Stuffers

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Here at ReveNews we strive to provide content not previously published elsewhere. The following article by affiliate expert Geno Prussakov focuses on the recent news of cookie-stuffing in major forums. It’s a timely and important subject worth revisiting.

Two days …

SXSW Preview Day 1: Hit the Ground Running

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SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.

Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic

Top Events - Google Analytics

As affiliates, many of us have accounts with multiple networks and independent programs. However, getting a quick snapshot of our daily clicks isn’t always the easiest task in the world and can be time consuming. Fortunately, with a slightly different …