"Performance Marketing" Posts
News Brief: Adidas Retains Affiliate Management Firm Acceleration Partners
Affiliate Summit East is usually a time for announcements within the affiliate industry. The first came today as Acceleration Partners announced that they have been retained by adidas to manage adidas’ affiliate program on Commission Junction.
The shoe vertical is …
Day 1 of AM Days: Insights You Can Put to Work Today
At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time.
Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, …
Affiliate Management Days Preview: A Time to Learn
It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012.
It might seem like an easy thing for me …
Major Online Forums Hacked by Affiliate Cookie-Stuffers
Here at ReveNews we strive to provide content not previously published elsewhere. The following article by affiliate expert Geno Prussakov focuses on the recent news of cookie-stuffing in major forums. It’s a timely and important subject worth revisiting.
Two days …
SXSW Preview Day 1: Hit the Ground Running
SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.
Counting Clicks: Using Google Analytics to Monitor Affiliate Traffic
As affiliates, many of us have accounts with multiple networks and independent programs. However, getting a quick snapshot of our daily clicks isn’t always the easiest task in the world and can be time consuming. Fortunately, with a slightly different …
News Brief: LinkShare Beats the Industry and Rakuten Joins the Logo
February has been a busy month for LinkShare. Most recently LinkShare announced the results of its fourth quarter in 2011. The numbers seem to indicate that LinkShare has followed through on its strategy to deliver a broad range of search engine marketing successfully.
One-on-One Interview with 2012 Affiliate Manager of the Year Kim Salvino
I see opportunities for affiliate marketing all around us! Specifically, I would love to see local news sites abandon the display marketing method and move towards the affiliate marketing model. Rather than charging advertisers per view or click, I would like to see them testing the CPA model, learning that they could find greater benefit in referring sales rather than just traffic. I think we will continue to see our local Affiliate Summit and Meetup groups grow as people seek genuine ways to supplement their income or to leave a job they are unhappy in altogether.
The Ugly Underbelly of Affiliate Marketing
I love affiliate marketing. There are many reputable, ethical merchants who sell quality products and services online, and many merchants and affiliates who use ethical methods to market those products and services. This article isn’t about those businesses; it is …
News Brief: New Jersey Latest Star in Affiliate Tax Showdown
Things just got a little tougher for affiliates in the Garden State. State Senators Paul A. Sarlo (D, Bergen and Passaic) and Raymond J. Lesniak (D, Union) have introduced nexus legislation that will impact affiliate marketers living in New Jersey. …
