Trust toward business has reached a new lows:  10% of Americans now say they trust big business (Financial Trust Index). 77% say they refuse to buy from a company they distrust (2009 Edelman Trust Barometer). But the truth is that…

You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith.  I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…

There has been a long running debate in the performance marketing industry about what permissions a company should offer their search partners. Should we allow our search partners to link directly from their Google PPC ads to our site through…

Nowadays, almost everyone is aware of how popular online video is and that growth is accelerating. In fact, eMarketer.com reports that by 2012, the online video audience is expected to encompass 88% of the American online user population – or 190…

I mentioned to several people at Blog World Expo in Las Vegas, the story of what happened to me to illustrate that the social media space is still the unknown frontier for most people out there.

The folks, who are working and…

Want to be like Kobe Bryant? Well, don a pair of Hyperdunks by Nike.

Want to have millions of viewers spread  word of a video for you? Then have the reigning NBA MVP jump an Aston Martin.

But here’s a note. Don’t…

If you are a regular Affiliate Summit attendee and newsletter subscriber then you already know that Shawn Collins published all available Affiliate Summit video recordings from the past two years for free on the web. It is not necessary that you…

Ryan Fitzgerald offered only to “listen”. The 20-year-old posted a video with his cell phone number on YouTube on Friday, and since has received more than 5,000 calls and text messages… The message: “I never met you, but I do…

Shotguns and Mud Puddles

In the “shotgun into mud puddles beta experimental podcast” I participated in with Sam Harrelson we touched on Google Adsense and CPC arbitrage (sometimes called “Click Flipping”) noting some of the research I had conducted in the…

(NASDAQ: GOOG) According to staff writers at WebProNews Google is outsourcing their YouTube filtering. Two unnamed sources, per Mercury News, stepped out saying that Google will soon unveil filtering technology from third party filtering provider, AudibleMagic. I would note the same…