After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

We left off with Bazaarvoice’s Sam Decker giving us outstanding tips on how to get your management team or C-suite executives to consider social marketing experimentation. Today I offer you more social marketing adoption tips but this time a strategic framework…

Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers.  So what can be done today?  How can “believers” in social media/networking/marketing work within the…

Online advertising/marketing practices tend to evolve according to a very specific life-cycle. This pattern applies to markets in general (i.e. regions), verticals within those markets, and even particular products within those verticals. Understanding where on the evolutionary scale your target…

When Steven Colbert recently suggested that newspapers should just add porn sections if they were serious about competing online, it was funny and sad at the same time. Newspapers serve an important part in any healthy democracy. But if they’re going…

Recent launches of Amazon’s Kindle 2 eBook reader and its Sony counterpart, the Reader Digital Book, have satisfied the wants and needs of bleeding edge consumers with longer battery life and enhanced text readability. But how much are they expected…

From an online revenue perspective, eBooks today represent a small market.

Amazon is out to change that. The e-commerce giant, doing well despite a sagging economy, recently introduced Kindle 2. This next-generation reading device comes with a library of over 240,000…

I was updating and expanding my affiliate product data feeds and APIs resources at Cumbrowski.com, in particular the resources to the product feeds and store builder feature provided by the PepperJam affiliate network, which was launched about one year ago.

I liked what…

If you want to have any success with online marketing, you need to build a website that people will stick around on for a while. If people hit “back” the second they land on your page, you need to follow…

The discussion at Brad Waller’s post “Reason #4837 Why This Industry Needs an Association” from Friday about the Hydra Network/Vista Print incident and publication of the incident at MediaPost.com sparked two separate discussions that were not exactly related to the subject…