Apparently, the newspaper industry has finally had enough – or at least the New York Times has. Word came out on Wednesday that the New York Times would start charging for its online content.

The Times has tweaked its model from all-everything…

In October I wrote a post about the fact that the majority of newspaper and magazine publishers were entertaining the idea of charging for online content. The biggest problem for all publishers of online content is finding a magic bullet, not…

I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…

On the face of it, developments in digital publishing have signaled a decisive victory for aspiring and professional authors in recent months, judging by recent announcements:

Amazon recently declared that it’s Kindle e-book reader was its overall bestseller by number of…

A few short years ago, who could have imagined how precarious business conditions would be for traditional newspapers and magazines. As 2009 comes to a close, it marks the end of another dismal year for print media. Symbolic of the…

By cloudvertising, I don’t mean logos in the sky. Rather, I mean social media  completely changing how online ads are targeted. In a word, users are going to target advertisers, not vice versa.

It’s no secret that CPMs and CTRs aren’t…

After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

We left off with Bazaarvoice’s Sam Decker giving us outstanding tips on how to get your management team or C-suite executives to consider social marketing experimentation. Today I offer you more social marketing adoption tips but this time a strategic framework…

Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers.  So what can be done today?  How can “believers” in social media/networking/marketing work within the…

Online advertising/marketing practices tend to evolve according to a very specific life-cycle. This pattern applies to markets in general (i.e. regions), verticals within those markets, and even particular products within those verticals. Understanding where on the evolutionary scale your target…