"Online Publishing" Posts
Why Long-Form Writing Still Matters
WSJ Social: An Experiment in Citizen Journalism
In the midst of a flurry of Facebook bells and whistles being introduced at its f8 conference last week, I was struck not by Mark Zuckerberg’s unbridled enthusiasm, but rather by an unrelated comment made by Maya Baratz, Head of …
Turning the Page on the Book Industry
There is no friend as loyal as a book. —Ernest Hemingway
I love books. I love technology. And of late, I find myself asking more questions about the relationship between the two. While I have shelves groaning under the …
High-profile Amazon Hire Coincides With Book Expo America, Signals Publishing Industry Power Shift
Enjoying a partnership with the BlogWorld and New Media Expo this year, publisher’s conference Book Expo America (BEA) witnessed a hiring on May 24 that’s sure to spawn posts and Tweets as well as articles and editorials.
The announcement that …
When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?
In answer to the headline, it is when your target is 0.2 percent, but is that low of a conversion rate a sustainable business? In a paidContent article last week about the UK Times paywall the meager conversion of 0.82 …
Productivity: Top 10 Tips For Hassle Free Outsourcing
Without a doubt, people go into business for themselves in order to control the amount of money they make, and the amount of time they spend making it.
Working for someone else your hours are set. The amount of money …
Times Paywall: Survival of the Fittest?
“All the news that’s fit to print,†the long-time slogan of the venerable New York Times, just doesn’t fit anymore. While the Times has had a digital edition for quite some time (and a pretty slick iPad application to …
The Death and Re-Birth of Book Publishing
We’re not even at the end of Q1, and 2011 has already been a rough year for the book retailers. But while retailers struggle and fold, there might be new opportunities on the horizon for publishers and authors alike, and …
Is There A Future For Blogs?
As social media continues to reshape the online world, one begins to question the relevancy of websites and, more specifically, blogs.
After reading Rick Calvert’s comments about blogging and BlogWorld, which is expanding from one show to two this year, …
Plugins That Turn Your WordPress Site Into a Marketing Powerhouse
When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …