CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.

The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has…

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…

Long before Malcolm Gladwell’s extraordinary best-selling book The Tipping Point, there was Geoffrey Moore’s Crossing the Chasm, published almost twenty years ago, and his follow-up book, Inside the Tornado. Moore talked about the flash point at which a technology product…

The 2009 Cone Consumer New Media Study, results of which were released on October 20, shows the continuing growth of consumer empowerment.

Cone, a strategy and communications agency that specializes in cause branding, looked only at users of “new media,” defined…

Using customer data to improve a company’s marketing is nothing new. This strategy has been a staple of direct marketing for decades. But the way data is being used today in the online world holds great promise, even for small…

When Steven Colbert recently suggested that newspapers should just add porn sections if they were serious about competing online, it was funny and sad at the same time. Newspapers serve an important part in any healthy democracy. But if they’re going…

Recent launches of Amazon’s Kindle 2 eBook reader and its Sony counterpart, the Reader Digital Book, have satisfied the wants and needs of bleeding edge consumers with longer battery life and enhanced text readability. But how much are they expected…

From an online revenue perspective, eBooks today represent a small market.

Amazon is out to change that. The e-commerce giant, doing well despite a sagging economy, recently introduced Kindle 2. This next-generation reading device comes with a library of over 240,000…

The Rocky Mountain News (Denver) just shut down after 150 years, the Seattle Post-Intelligencer ceased print operations, and the Philadelphia Inquirer went bankrupt. Countless other printed newspapers, large and small, are on the skids.

All of them have been caught with their presses down.…