"Online Marketing" Posts

The Flesh and Spirit of An Online Business

Some entrepreneurs, especially the ones who are just beginning, can’t help but think that all they need is money and their product in order to start a business. However, those who have more business sense see that a company, …

5 Vital Things You’re Not Sharing on Social Media

social-media-networking

When clients come to me with reputation management problems, one of the first steps I take involves shutting down and cleaning up their social media sites. Striking negative comments and obliterating embarrassing photographs is Job 1, when it comes …

What is Persuasive Marketing?

When you ask the average person about marketing, he/she would probably think of traditional advertising methods like commercials and print ads, and maybe even online methods such as banner ads and emails offering special promos. What most of these …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — …

Last Minute Holiday Marketing Advice

Courtesy of Tatiana Sullivan

It’s a bit late in the year to be thinking about holiday marketing for this shopping season, but if you haven’t put anything in place just yet or what you’ve been doing could use a …

Best Quick Loan Ideas for Folks in a Bind

In the United States, it isn’t just the prospect of an uncertain economy that can wreak havoc on a person’s financial life. There are the unforeseen problems that crop up from time to time. Divorce, bankruptcy, lawsuits, DUIs – …

Social Marketing Trends to Watch in 2014

Any modern marketer should by now be well aware of the three fundamentals of online advertising: content, search and social. The importance of content and search shouldn’t come as much of a shock to advertisers, as blog posts and …

QR codes in 2013 and Beyond

QR code used on BIllboard

Exploring the marketing potential of QR Codes

As it stands, QR codes are enjoying a comeback. Touted as the next big thing, QR codes were catapulted into the limelight in Japan – courtesy of a Toyota subsidiary – and …

5 Ways Small Businesses Should Approach Content Marketing

For small businesses that have limited resources to devote to advertising, content marketing is perfectly suited for them as it doesn’t require a big budget or a large development team.

However, there are still a number of guidelines that …

Is Content Marketing Replacing Traditional Advertising?

content marketing for small businesses

Content is King. Well, we can go a step ahead and safely say that content is Google’s best friend. With Panda and Penguin’s algorithms striking webmasters across the globe, content marketing promises to be a safe bet if executed …