"Online Marketing" Posts

Cashing Out: Week of July 1st – 7th 2012 in Online Marketing News

European Parliament rejects ACTA

The European Parliament has taken a decisive stance on the Anti-Counterfeiting Trade Agreement (ACTA). The proposed international trade agreement, designed to control piracy and copyright infringement online, was rejected July 4 in a vote of 478 …

Cashing Out: Week of June 24th – 30th 2012 in Online Marketing News

Major sites knocked offline with Amazon cloud outage

Instagram, Netflix and Pinterest were down for several hours this week, due to power outages at Amazon Web Services data centers, the New York Times reported June 30. The outages …

Cashing Out: Week of June 17th – 23rd 2012 in Online Marketing News

Facebook buys Face.com for facial recognition

Israel’s Face.com – a startup that specializes in facial recognition software – announced in a June 18 blog post that it has been acquired by Facebook.

As The New York Times (NYT)

Cashing Out: Week of June 10th – 16th 2012 in Online Marketing News

Facebook launching real-time bidding for targeted ads

Facebook confirmed its latest monetization plan this week – a real-time ad exchange where marketers will be able draw on Facebook’s data, as well as that of third parties, Ad Age reported June …

5 Ways to Increase Landing Page Conversions

Landing Page Optimization

In my last post I talked about marketers that fail to track phone calls and social media ROI. They track online conversion rates fastidiously, but then they stare at you blankly when you ask how many calls their marketing generates, …

News Brief: Affiliate Window Rebrands in US and Touts Transparency

Managing three brand names just creates a lot of confusion on your business card. Which is why it comes as little surprise that buy.at officially announced today that it is rebranding as its global parent company, Affiliate Window. The primary …

Cashing Out: Week of June 3rd – 9th 2012 in Online Marketing News

Hacker steals LinkedIn, eHarmony passwords, Last.fm breached

This week saw large-scale security breaches at three major sites, with hacks of LinkedIn and eHarmony followed by an attack on Last.fm.

The New York Times Bits Blog reported June 6 that …

Cashing Out: Week of May 27th – June 2nd 2012 in Online Marketing News

Google could spend millions purchasing over 50 domains

If Google has its way, it will soon be snapping up over 50 new domains.

The company has applied with ICANN (the Internet Corporation for Assigned Names and Numbers) for a slew …

Cashing Out: Week of May 20th – 26th 2012 in Online Marketing News

With stock sliding, Facebook under scrutiny

Following its debut on the NASDAQ last week, Facebook has already seen its share of difficulties related to its newborn IPO.

While its first day of trading saw the market close with its stock …

Cashing Out: Week of May 13th – 19th 2012 in Online Marketing News

Facebook’s big week: IPO week one

A steady debut:

For a record-breaker, Facebook’s long-anticipated stock market debut May 18 lacked much of the drama many had expected. Nonetheless, Facebook’s big week certainly wasn’t devoid of some surprises – including an …