"Online Marketing" Posts

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, …

What’s New in Mobile Marketing 2014

Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see

The History of the Infographic

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Infographics and data visualisation are a widely accessible way in which to represent data and complex ideas in a simpler manner. In the world of marketing we use them time and time again as ways to showcasing data, as …

Using Analytics To Motivate Consumer Interaction Across Devices

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Rowan Atkinson, star of the “Mr. Bean” movies, said that, “marketing is what gets you noticed.” That may be enough for the film industry, but any executive of a company that sells products knows that marketing needs to translate …

Social Media Manners for the Small Business Owner

Image courtesy of bplanet/FreeDigitalPhotos.net.

The world of social media is relatively new. We don’t have decades of Miss Manners books to consult in order to tell us what to say and when to say it, and we often can’t ask our elders for …

Web Marketing and Real Estate in 2014

Image courtesy of John Bergman

Like any other service-oriented business, the web has completely changed how people search for their next home. According to a survey conducted by realtor.org, 90 percent of those people looking for a new …

7 Offline Tactics to Gain More Twitter Followers

With so many predictions about Twitter going big on the monetization side of business, it’s clear that 2014 will be the year to watch out for as online marketers will struggle and trip all over themselves trying to be …

Marketing: It’s Not Just for Businesses Anymore

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It’s no secret that big companies spend, and spend big, on marketing campaigns. In fact, according to research conducted by Gartner, companies were willing to spend about 10.4 percent of their revenues on marketing tasks in 2012, and …

10 Places to Get Informative and Objective News Online

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If you want to stay up to date on the latest happenings in the world, you need to read or watch the news. We are now living in the information age and access to information is plentiful. Every major …

How to Optimize Your Job Search with Social Media

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Gone are the simple days of walking into a business with a résumé and asking to speak with the manager. It might have worked for your dad, but we live in an age where most hiring managers scour the …