"Online Marketing" Posts

Social Media Manners for the Small Business Owner

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The world of social media is relatively new. We don’t have decades of Miss Manners books to consult in order to tell us what to say and when to say it, and we often can’t ask our elders for advice …

Web Marketing and Real Estate in 2014

Like any other service-oriented business, the web has completely changed how people search for their next home. According to a survey conducted by realtor.org, 90 percent of those people looking for a new place to live used the Internet, …

7 Offline Tactics to Gain More Twitter Followers

With so many predictions about Twitter going big on the monetization side of business, it’s clear that 2014 will be the year to watch out for as online marketers will struggle and trip all over themselves trying to be seen …

Marketing: It’s Not Just for Businesses Anymore

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It’s no secret that big companies spend, and spend big, on marketing campaigns. In fact, according to research conducted by Gartner, companies were willing to spend about 10.4 percent of their revenues on marketing tasks in 2012, and they …

10 Places to Get Informative and Objective News Online

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If you want to stay up to date on the latest happenings in the world, you need to read or watch the news. We are now living in the information age and access to information is plentiful. Every major network …

How to Optimize Your Job Search with Social Media

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Gone are the simple days of walking into a business with a résumé and asking to speak with the manager. It might have worked for your dad, but we live in an age where most hiring managers scour the internet …

The Flesh and Spirit of An Online Business

Some entrepreneurs, especially the ones who are just beginning, can’t help but think that all they need is money and their product in order to start a business. However, those who have more business sense see that a company, no …

5 Vital Things You’re Not Sharing on Social Media

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When clients come to me with reputation management problems, one of the first steps I take involves shutting down and cleaning up their social media sites. Striking negative comments and obliterating embarrassing photographs is Job 1, when it comes to …

What is Persuasive Marketing?

When you ask the average person about marketing, he/she would probably think of traditional advertising methods like commercials and print ads, and maybe even online methods such as banner ads and emails offering special promos. What most of these marketing …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …