"Online Marketing" Posts

Understanding the New Legal Landscape for Marketers

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Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business

Blogs that Entrepreneurs Should Be Reading

Blogs that Entrepreneurs Should Be Reading

e-Commerce businesses might be the most dynamic business model out there. According to RJ Metrics, there were 110,000 e-commerce sites generating “meaningful” revenue on the Internet in 2013. E-commerce sites make up 10-12 percent of the Internet and are expected …

How to Create and Run an Effective Real Estate Facebook Account

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Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients.

One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies …

5 SEO Elements Your Local Business Might Be Missing

5 SEO Elements Your Local Business Might Be Missing

As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of …

The Importance of Mobile-Friendly Web Content

Responsive Web Design

Generally speaking, if you’re a successful marketer you already understand the importance of a website for your business. However, there is more to having an online presence than putting up content and expecting people to see it. As technology changes, …

Greg Shepard

Affiliate Marketers, Are You Giving Enough Back?

Affiliate Marketers Give Back

If you’re in the affiliate marketing space, you are surely aware of AffiliateMarketersGiveBack.com, a charitable organization founded by Missy Ward who is also co-founder of Affiliate Summit. The organization’s aim is to raise money to support breast cancer research …

Comments Off on Build a YouTube Channel from the Ground Up

Build a YouTube Channel from the Ground Up

YouTube is quickly becoming the go to choice of marketers as the popularity of the social platform itself not only explodes, but the ability of marketers to bring dollars into companies also increases.

Running right at YouTube and uploading a …

Comments Off on 5 Ways to Personalize your Customers’ Experience

5 Ways to Personalize your Customers’ Experience

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Highly personalized customer experience is the future of business and more specifically, of top quality customer service.

A large number of businesses are now going online-only and as more sales and marketing work is done digitally rather than in the …

Knowing What and When to Outsource

Competing in the digital landscape usually means competing on several fronts. You need good design (product or web), solid tech (frontend and backend), strong marketing (acquisition and retention), and the talent to help make it all come together. Indeed, even …

Comments Off on What’s New in Mobile Marketing 2014

What’s New in Mobile Marketing 2014

Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some

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