"Online Marketing" Posts
Industry Perspective: A Q&A with Rachel Sprung of Hubspot
Establishing a personal brand online isn’t an easy task. One of the biggest mistakes I see people make is trying to be someone they aren’t. If you don’t show a bit of your personality, it is harmful. For example, it is great to tweet out content and show your interests that way, but it is also important to once in awhile tweet about your other interests, even if it won’t engage others.
A New Look at Online Video Advertising
Online marketers know full well that video is a hot commodity these days, fueled by higher data speeds as well as increasingly more powerful and higher resolution smartphones and tablets. Now online video is so hot that it has become …
7 Vital Rules of Landing Page Optimization
As a marketing analytics company (and a company that depends on getting web leads ourselves) we’ve experimented with our own landing pages and have tracked the effectiveness of landing pages for other companies. And along the way we’ve learned a …
What the Showrooming Trend Really Means
A significant role reversal in consumer behavior related to the online/in-store dynamic seems to be occurring.
Previously, consumers typically did their product research online and then used that information to purchase an item in a bricks and mortar store. According …
Spice Up Your Content Marketing with Proven Direct Response Tactics
Engaging content drives sales, right? Actually, no, and it’s a dangerous myth.
In reality even the most engaging blogs, YouTube videos, Facebook timelines, or LinkedIn discussions fail to produce leads and sales. Does your business engage customers and create profitless …
5 Changes You Can Make To Improve Website Usability Right Now
Improving website usability can deliver instant results. Perhaps not as fast as instant soup, but yes, experts suggest that if your website isn’t performing as well in terms of conversions and performance, then some immediate measures taken on the usability …
Plugins That Turn Your WordPress Site Into a Marketing Powerhouse
When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …
Cashing Out: Week of March 4th – 10th 2012 in Online Marketing News
Google rebrands Android Market as Play
Google announced this week that, as of March 6, that it would be grouping all of its digital media services, including the Android Market, under the new banner of Google Play.
Rather than continuing …
Top 10 Zaniest SXSW Session Titles and What They Really Should be About
SXSW Interactive is big. Spread out over multiple campuses, panel creators have been known to get creative with panel titles to attract attention and pull in people. For this year’s event, Editor-in-Chief Angel Djambazov will highlight his top ten panel …
Affiliate Management Days Preview: A Time to Learn
It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012.
It might seem like an easy thing for me …
