I just saw this come through:
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Following Overstock.com’s announcement that it will pull its affiliate advertising from California due to the legislature’s proposal to increase taxes and the announcements of other companies such as Amazon.com threatening to follow suit, Governor Schwarzenegger…
Sign the petition
Before I start, I am going to ask that you sign the petition I started. It is all explained below. To sign, just tweet the following on Twitter:
petition @nmevans to Stop the #affiliatetax. Don’t hurt small biz in…
Continue Reading >This month marks a milestone of sorts for the advertising industry. The June 2009 issue of the Journal of Advertising Research will include 23 papers (pdf) on advertising. These papers document, according to the Journal, “the evidence for empirical generalizations (substantive…
Continue Reading >Anne Holland, founder of MarketingSherpa, is back to her old tricks teaching us how to be better marketers. See how good your gut is at predicting the winner of some A/B tests with her new site www.whichtestwon.com.
I took the…
Commission Junction released some data today that goes a long way to show that having an affiliate program helps you grow your business compared to competitors without programs. In the most recent Internet Retailer Top 500 guide, they look at…
Continue Reading >You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith. I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…
Continue Reading >Offerpal and IMVU have announced they are teaming up to monetize virtual chat rooms. While many people will grasp the potential of where this is leading, many more will question if this is a micro-windfall or a future of mega bucks.…
Continue Reading >The potential that AdWords has as an acquisition model should be determined by your pre-existing business model. For instance, any acquisition channel can be approached in one of three general ways: (1) as a top priority, (2) as a necessary evil, or…
Continue Reading >Apple’s iPhone applications are opening the door to hand-held computing in a big way.
“There’s an app for that” has become the war cry for a phone that, at first, seemed to be over-priced and over-hyped. But Apple wisely opened up…
Continue Reading >After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for businesses. If you have customers, products,…
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