Television advertising is often seen as a measure of mainstream acceptance online technology. It is clear that location based mobile applications have arrived after Foursquare’s  20 second commercial run on the Bravo network. Foursquare, an app where users share their location…

Believe it or not there is more to SXSW than the parties. Although from chatter on Twitter it’s often hard to tell. With SXSW kicking off this week I’m sure most of you have planned which parties to attend but…

In a previous post I discussed how I thought Twitter was a good tool for businesses.

It turns out that I was underestimating the enterprising drive of Twitter and now Foursquare users. In June of 2009, there was much talk about how…

Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in…

Google is thinking small as it continues to grow. The search giant is focusing on mobile in 2010, according to CEO Eric Schmidt, who spoke during a conference call (full audio transcript) on the announcement of Google’s Q4 earnings.

Before he got…

Having lost the 1/2 billion dollar bid to acquire Yelp, it was obvious Google was moving aggressively to win the local war. It’s no surprise then that the search giant announced location will now be a critical factor for the search…

Recently the Virginia Senate has proposed Bill 660. Effectively, the same advertising tax that was passed and caused significant damage to the small entrepreneurial internet marketing businesses in those states and cost small business jobs in the process.

States have started…

In the Consumer Packaged Goods (CPG) world, when Procter & Gamble (P&G) makes a move, every one of its competitors take notice. That’s because P&G is the world’s branding powerhouse, owner of 300 brands with such legendary names as Crest,…

Last month Affiliate Convention came to my neighborhood. I took advantage of the opportunity to walk the exhibit hall with one of our team members who had never been to a conference.

As we wrapped up I told him that while…

I’ve always believed the real winners in marketing play a game of basics PLUS. Those who survive are the ones who master basic strategies and skills, but those who excel are the ones who go beyond the basics – that’s…