A recent survey from MarketingSherpa shows that adding certain things to an ad increases user responsiveness. One of the things that the survey covered was video, and it showed that featuring a video in an ad can increase responsiveness by 49.5%.…

By now the saga about Podcaster has spread across major blogs and marketing reviews, however the events continue to play out in a surprising fashion that WOM marketers and social media types need to keep following this closely.

One of…

I mentioned to several people at Blog World Expo in Las Vegas, the story of what happened to me to illustrate that the social media space is still the unknown frontier for most people out there.

The folks, who are working…

Somebody contacted me recently with some very specific questions about affiliate product data feeds.

“I have an Affiliate company with 1 other person and right now we have a little over 1000 SEO-based sites. We want to add product data…

Even though there are some major brands running affiliate programs (either within a third party network or independently), for the vast majority of companies, affiliate marketing is often perceived as a small fry tactic that’s better suited for brands that either…

Jeff Molander wrote a post for the new blog of the Advaliant affiliate network that is pure dynamite.

I agree with Jeff on many points, including the lack of innovation in the industry during the past five years. Why was there not…

Merchants are often desperate for any excuse to run a promotion or distribute a coupon. “Groundhog Day is coming? Let’s put out a coupon for that: the more shadow the higher the discount!” With such a mindset typical in most…

It is almost frightening how many amazing tools are coming out now that allow online marketers to do an amazing job monitoring their competitors and affiliates. Founded by Leon Krishnayana, iSpionage.com offers competitive paid search intelligence on your competitors and affiliates…

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to…

I’m sitting in my office at home happy that my Facebook UI didn’t change. It looks just like it did yesterday. Unfortunately, the other two people sitting here with me just discovered that Facebook looks totally different. And I keep…