"Online Advertising" Posts

I Have to PAY for This?!? The Online Myth of ‘Free’


Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …

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6 Fast & Easy Ways To Boost Your Adwords CTR

Image source: Todd West Media

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to …

Mobile Click-to-Call: Why You Need a Trackable Number for Real Results


For testing purposes, we recently started conducting some click-to-call campaigns for multiple call tracking clients. One very interesting test was with a Holiday Inn Express in Utah. Let me explain what we did and why the results could matter to …

The Ad Herd is Migrating to Unmeasured Media


Since 1956, the ad industry’s leading publication, Advertising Age (or Ad Age for short) has been tracking the ad spending of the top 100 U.S. advertisers – and since that time, “measured” and “unmeasured” media have been analyzed.

Before the …

Advertising Drives Twitter Into the Future


It wasn’t long before Twitter’s first 15-second TV ad hit the airwaves that media and tech pundits were all atwitter about Twitter’s advertising strategy. And with good reason: Already, Twitter’s approach to advertising looks more plausible than Facebook’s.

Twitter employed …

Amazon Tees Up Kindle to Make a Play for Serious Ad Dollars


With all the hoopla surrounding last week’s Facebook IPO (which looked like more fizzle than sizzle), it’s easy to overlook the other hot game in town: the tablet market. The fact is, tablets today represent a more effective online ad …

For Clues to Smart Online Media Buys, Keep an Eye on Online Publishers

Google Top Ads

In an era when every marketing dollar counts, online marketers are always looking for the magic bullet in online media buys. Smaller marketers in particular need to make their ad investment work really hard, and choosing the right media is …

Plugins That Turn Your WordPress Site Into a Marketing Powerhouse

WordPress Plugins

When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …

Twitter Emerges as a Brand Marketing Tool


Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.

While Twitter has sometimes been dismissed as an inconsequential way …

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