"Online Advertising" Posts

Best Marketing Campaigns: What Offline Tells the Online Marketer

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The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some …

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

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Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

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How to Create and Run an Effective Real Estate Facebook Account

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Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients.

One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies …

Zoe-Lee Skelton
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5 Secrets to Make Your Programmatic Marketing Successful

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It’s all about the right product, the right place, and the right time, right?

Wrong.

Increased competition, media fragmentation and dwindling attention spans mean you need to identify and engage your audience in the quickest and most efficient way possible, …

Comments Off on I Have to PAY for This?!? The Online Myth of ‘Free’

I Have to PAY for This?!? The Online Myth of ‘Free’

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Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …

Comments Off on 6 Fast & Easy Ways To Boost Your Adwords CTR

6 Fast & Easy Ways To Boost Your Adwords CTR

Image source: Todd West Media

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to …

Mobile Click-to-Call: Why You Need a Trackable Number for Real Results

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For testing purposes, we recently started conducting some click-to-call campaigns for multiple call tracking clients. One very interesting test was with a Holiday Inn Express in Utah. Let me explain what we did and why the results could matter to …

The Ad Herd is Migrating to Unmeasured Media

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Since 1956, the ad industry’s leading publication, Advertising Age (or Ad Age for short) has been tracking the ad spending of the top 100 U.S. advertisers – and since that time, “measured” and “unmeasured” media have been analyzed.

Before the …

Advertising Drives Twitter Into the Future

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It wasn’t long before Twitter’s first 15-second TV ad hit the airwaves that media and tech pundits were all atwitter about Twitter’s advertising strategy. And with good reason: Already, Twitter’s approach to advertising looks more plausible than Facebook’s.

Twitter employed …