"Online Advertising" Posts
Build Your Marketing Playbook with Super Bowl Tactics
Each year, the hype surrounding the Super Bowl seems to reach a crescendo well before the actual game. One of the more unusual aspects of the big game is the fact that the ads are watched with almost as much…
Affiliate Industry Preview: Google Affiliate Network’s Dan Greene
This past year, the affiliate industry at large saw continued growth and development. Macroeconomic and social trends continue to drive consumers online, making discounts, coupons, and savings-based sites more popular than ever. For a quick and simple look at this trend, just enter any coupon-related keyword into Google Trends. Consumers are looking to save money on all of their purchases, driving growth in our industry in a variety of ways. Retailers continue to invest deeply in the affiliate channel, growing their affiliate programs even more. I’m excited about this space and see a lot of innovations on the horizon for the entire industry!
What Consumers Want—Channel Preference Matters for Marketers
In a recent post, I talked about the “Consumer Decision Journey,” a fresh perspective on how consumers evaluate and make purchase decisions, developed by the consulting firm, McKinsey. McKinsey was addressing the fact that consumer behavior is changing, and…
Twitter Gets a Facelift – Does It Stand Out or Blend In?
Last week, Twitter unveiled some new features that, notably, made their debut on the iPhone and Droid platform, clearly acknowledging the increasing mobility of social media.
Analysts and experts immediately launched a flurry of favorable and not so favorable commentary…
Daily Deals Go DEALER-CHIC
I’ve written my share of negative posts about daily deals, including this one about “deals dying a slow death.” I still believe there is an over-abundance of Groupon look-alikes and that a shakeout will occur. That seems all…
Google Toys With Ad Placements Before the Holidays
Leave it to Google to make big sweeping changes just prior to the major holiday shopping season. Not only did they announce 10 algorithm changes, which includes an update that will affect one-third of their queries by adding real-time…
Want To Reach A Multicultural Market? Get To know Your Audience
When it comes to having successful online and offline advertising, it is important to collect thorough varied data. In my experience I’ve often seen businesses make the mistake of taking the easy way out and attempting to implement a one-size-fits-all…
Cloud Based Advertising And Social Media, The New Advertising Medium
The intersection of social media and cloud technology is producing a fundamental shift in the nature of online advertising.
It used to be that marketers created online ads that were designed to get a clickthrough to a company website, or…
ZMOT Offers Lessons, Insight From Google
These are heady times for Google. Hard to believe the company is over ten years old (it was founded in 1998), primarily because of its ability to re-invent itself and its blistering growth. The word on Google’s most recent earnings…
Why Gary Vee Should Champion Social Media Evolution, Not Revolution
Wildly successful as both an entrepreneur and author, Gary Vaynerchuk (popularly known as“Gary Vee the wine guy”) is known for creating WineLibrary.tv and writing Crush It: Why Now is the Time to Cash in…
