CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.
The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has…
Continue Reading >Uh-oh. Just when it seems social media can do no wrong, Yelp gets hit with a class-action lawsuit that essentially accuses the local review heavyweight of extortion. Yelp of course fired back, but the end result of such cases is that…
Continue Reading >Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in…
Continue Reading >Purveyors of malware and BlackHat SEO’s have been pulling in a great deal of headlines lately. It seems anytime something makes the news, there is a report of illegitimate web sites targeting keywords associated with the story to draw visitors…
Continue Reading >Recently the Virginia Senate has proposed Bill 660. Effectively, the same advertising tax that was passed and caused significant damage to the small entrepreneurial internet marketing businesses in those states and cost small business jobs in the process.
States have started…
Continue Reading >When the Federal Trade Commission’s new blogger disclosure rules went into effect on Dec. 1, bloggers were not just faced with ethical exposure, they were also faced with a Web design dilemma.
With the FTC wanting to know the relationships between…
Continue Reading >As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords, and maybe even Yahoo! Search…
Continue Reading >There has been a lot of rumor and speculation lately about exactly how and when Google would start becoming an affiliate and taking their sponsored search results and turn them into CPA placements for their Google Affiliate Network partners. Some…
Continue Reading >It’s rare that one day of shopping has the ability to impact Wall Street but financial forecasters are focused on this year’s Black Friday’s numbers as a gauge of how close to recovery our economy really is. That $10.66 billion…
Continue Reading >If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve…
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