"Online Advertising" Posts
Mobile Click-to-Call: Why You Need a Trackable Number for Real Results
For testing purposes, we recently started conducting some click-to-call campaigns for multiple call tracking clients. One very interesting test was with a Holiday Inn Express in Utah. Let me explain what we did and why the results could matter to …
The Ad Herd is Migrating to Unmeasured Media
Since 1956, the ad industry’s leading publication, Advertising Age (or Ad Age for short) has been tracking the ad spending of the top 100 U.S. advertisers – and since that time, “measured†and “unmeasured†media have been analyzed.
Before the …
Advertising Drives Twitter Into the Future
It wasn’t long before Twitter’s first 15-second TV ad hit the airwaves that media and tech pundits were all atwitter about Twitter’s advertising strategy. And with good reason: Already, Twitter’s approach to advertising looks more plausible than Facebook’s.
Twitter employed …
Amazon Tees Up Kindle to Make a Play for Serious Ad Dollars
With all the hoopla surrounding last week’s Facebook IPO (which looked like more fizzle than sizzle), it’s easy to overlook the other hot game in town: the tablet market. The fact is, tablets today represent a more effective online ad …
For Clues to Smart Online Media Buys, Keep an Eye on Online Publishers
In an era when every marketing dollar counts, online marketers are always looking for the magic bullet in online media buys. Smaller marketers in particular need to make their ad investment work really hard, and choosing the right media is …
Plugins That Turn Your WordPress Site Into a Marketing Powerhouse
When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …
Twitter Emerges as a Brand Marketing Tool
Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.
While Twitter has sometimes been dismissed as an inconsequential way …
SXSW Preview Day 4: Harnessing Crowds and Measuring ROI
Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll …
SXSW Preview Day 3: Your Data and Your Brain
Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll …
SXSW Preview Day 2: A Case for Industry Evolution
The top picks for Saturday, March 10, cover a wide range of topics from analytics to the current state of journalism. To keep things simple, I’ll begin with the earliest panel of the day (starts at 9:30 a.m), Multi y Mono: A Cultural Advertising Battle. Unless you haven’t read a news story in a few years, you‘ll know that ethnic minorities are fast becoming a huge chunk of the consumer economy. To that point, this panel will explore the potential for minority-owned agencies and minority marketers to take the lead in advertising. Listed panelists include Carl Settles (Media Communications Council), Kelli Coleman (GlobalHue), Leslie Wingo (Sanders\Wingo), and Sergio Alcocer (LatinWorks).
