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Offline Marketing

Affiliate Commission-Per-Call?

Could Affiliate commissions per phone call generated be a reality soon? RingRevenue recently completed a $3.5 Million round of series A financing and has partnered with Commission Junction to offer this service to CJ Advertisers.

“Pay-per-call marketing represents an enormous opportunity because…

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Small Business Discovers Social Media

Last time I talked about the growing usage of Twitter as a business tool. The new “Social Media Marketing Industry Report” (pdf)
by Michael A. Stelzner, sponsored by the Social Media Success Summit 2009, validates the importance of Twitter and suggests how…

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Keep It Real, Keep It Fresh

This is the slogan of a regional coffee company, Dutch Bros.  This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.

As people struggle to make…

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Online Advertising: Hard Work, but Worth It

Those of us living in the digital world know that online content can be posted instantaneously and modified just as quickly. Even online ads, e-mail campaigns, and promotional websites can be executed at mind-boggling speed.

In an odd way, this may…

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Revenue Rebirth for Newspapers?

The Rocky Mountain News (Denver) just shut down after 150 years, the Seattle Post-Intelligencer ceased print operations, and the Philadelphia Inquirer went bankrupt. Countless other printed newspapers, large and small, are on the skids.

All of them have been caught with their presses down.…

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LA Times Signals Industry is Not Dead Yet

I think of Monty Python when I think of the old guard of the newspaper industry. In particular newspaper upper management brings up images of Python’s “Upper Class Twit of the Year” skit. With the print media industry facing extinction…

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Gary Vaynerchuck Keynote Live Blog

Really excited about keynote. Room has the DNA of what excites me. Know how to make money.

Too many people looking for a single when they have the talent for home runs. Swing for the fences.

Wants to open for Q&A. Of…

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Top 10 Must See Sessions at CES 2009

Ok we all know that no one really goes to the International Consumer Electronics Show for the sessions. With over 2,700 exhibitors eager to showcase their marquee product line for this year in hopes of creating the kind of buzz…

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Ecommerce is … Growing?

According to the US Department of Commerce estimates, ecommerce grew by 4.6% in the third quarter of 2008 over third quarter 2007. Further, eMarketer predicts that ecommerce will grow by another 4% in November and December of this year. Of course,…

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Leverage Brand Advocacy with Street Teams

The earlier your customers know about new products and news from your company the better, right? Try “leaking the information” to a specialized team of brand advocates. Let word-of-mouth power your news and releases.

Brand advocates allow you to release news…

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