"Offline Marketing" Posts
Build Your Marketing Playbook with Super Bowl Tactics
Each year, the hype surrounding the Super Bowl seems to reach a crescendo well before the actual game. One of the more unusual aspects of the big game is the fact that the ads are watched with almost as much…
What Consumers Want—Channel Preference Matters for Marketers
In a recent post, I talked about the “Consumer Decision Journey,” a fresh perspective on how consumers evaluate and make purchase decisions, developed by the consulting firm, McKinsey. McKinsey was addressing the fact that consumer behavior is changing, and…
Consumers Go on a Journey, Escaping the Funnel
For decades, I, along with the majority of marketers, thought of the customer acquisition process in terms of a purchase funnel.
The funnel concept was uncomplicated. You dumped prospects into the top of the funnel. Through a series of qualifying…
The 3 Habits of Successful Social Media Sellers
There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like…
Why Mobile And Social Ads Are So Disruptive
It’s easy to hate advertising. It’s mostly unsolicited and it’s everywhere we go. So it’s no surprise that people really hate ads in social media and on mobile devices.
This week, eMarketer reported on a survey commissioned…
2011: Year of the eCoupon?
If Google’s failed bid to buy Groupon did anything, it brought a whole lot of attention to a concept you might call “social couponing.” Not that Groupon needed the publicity, it was already on track to be what…
Our Love/Hate Relationship with Gurus
You wanted it faster, cheaper and more of it. You bought into the lifestyle dream. You believed (and still do) that you could make millions without working by buying a $2,000 product. Maybe you’re to blame? Maybe, just maybe…
What Comes First, Marketing Or Manufacturing?
Perhaps the fourth quarter is not the best time to pose this seemingly simple question, but does marketing drive manufacturing, or is it the other way around?
Milo vs. Google vs. Affiliates, Let the Coupon War Begin!
No one understands the coupon space better than affiliates. Couponing has in many ways been the bread and butter for the affiliate industry for years. Despite this, coupon affiliates have always had one big issue in promoting big box merchants:…
Can Yahoo Help Starbucks Bring In More Customers?
One thing you can say about Starbucks – this is a company that’s willing to take risks and reinvent itself, especially when it comes to the digital world. This week, Starbucks launched the “Starbucks Digital Network” in partnership with Yahoo!…
