CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.

The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has…

There are few online to offline success stories. Often they are limited to large brands who are either part of the technology industry or whose consumer base are early adopters to technology trends. Which is why when Media Trust, ranked…

We all know that Google makes a lot of money from ads, but it’s not very often that Google spends a lot of money on ads. The Web powerhouse has been chugging along for years on market dominance and word-of-mouth, but that…

As part of the ReveNews 2010 Affiliate Industry Preview Series, I interviewed industry leaders to get a sense of their plans and goals for 2010. Today’s interview is with Lisa Riolo, co-founder of Impact Radius, who is our “mystery guest”…

For performance marketing, the trend in 2010, is for networks to go multi-channel. Impact Radius, who just officially announced their launch last Monday, is poised to get a jump start on that trend. Touting itself on the argumentative moniker as the…

There has been a lot of rumor and speculation lately about exactly how and when Google would start becoming an affiliate and taking their sponsored search results and turn them into CPA placements for their Google Affiliate Network partners. Some…

It’s rare that one day of shopping has the ability to impact Wall Street but financial forecasters are focused on this year’s Black Friday’s numbers as a gauge of how close to recovery our economy really is.  That $10.66 billion…

Could Affiliate commissions per phone call generated be a reality soon? RingRevenue recently completed a $3.5 Million round of series A financing and has partnered with Commission Junction to offer this service to CJ Advertisers.

“Pay-per-call marketing represents an enormous opportunity because…

Last time I talked about the growing usage of Twitter as a business tool. The new “Social Media Marketing Industry Report” (pdf)
by Michael A. Stelzner, sponsored by the Social Media Success Summit 2009, validates the importance of Twitter and suggests how…

This is the slogan of a regional coffee company, Dutch Bros.  This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.

As people struggle to make…