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Next-Gen Marketing

Virtual goods insanity: I’ll buy that for $330,000

While there’s a ton of hype about micropayments and their role in virtual goods, many economic trends don’t really sink in until there’s a high-profile success story that people can dream about. It doesn’t matter that less than 10% make…

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Top 10 Must See Interactive Sessions at SXSW 2010

Believe it or not there is more to SXSW than the parties. Although from chatter on Twitter it’s often hard to tell. With SXSW kicking off this week I’m sure most of you have planned which parties to attend but…

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ThisNext Picks Up Stylehive

It can be said that Jason Calacanis picks ventures that grow, even if he often doesn’t know what they do. Social shopping company ThisNext is no exception. Calacanis, who currently serves on their board and was an early financial backer, but…

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Google Goggles: The World is Your Hyperlink

Search experts are coming away from Google’s Search Event, held on December 7th in Mountain View, CA, with two words on their lips: “exciting” and “scary.” Both words aptly describe the most buzz-worthy new product to be unveiled at the…

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ROI on Virtual Worlds, MMOs and Twitter

David Lewis recently played an interesting prank on Jeff Molander. Industry veterans know these type of pranks have been going on since the inception of the affiliate marketing industry and they can even turn into learning experiences.

His prank and post prompted me…

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Case Study: Video Publishing to Drive Sales (PART II)

You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith.  I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…

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Affiliate Summit West 2009 Recap and the Issues Ahead for the Year 2009 and Beyond

Affiliate Summit West 2009 in Las Vegas came to an end this Tuesday. I am always fascinated by the fact that I get something out of it, which I had no idea about when I entered the airplane in Fresno last…

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Affiliate Data Feed Delivery via HTTP

I was updating and expanding my affiliate product data feeds and APIs resources at Cumbrowski.com, in particular the resources to the product feeds and store builder feature provided by the PepperJam affiliate network, which was launched about one year ago.

I liked what…

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Connectivity Equals Brand Ambassadors

In an era when we’re all interacting with the world through our gadgets, be they mobile devices or GPS systems, our relationship with information and each another is drastically changing. The old media model of one-way broadcast communication has morphed…

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New Media – New Conditions Require New Policies and Rules

I mentioned to several people at Blog World Expo in Las Vegas, the story of what happened to me to illustrate that the social media space is still the unknown frontier for most people out there.

The folks, who are working and…

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