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Next-Gen Marketing

New Media - New Conditions Require New Policies and Rules

I mentioned to several people at Blog World Expo in Las Vegas, the story of what happened to me to illustrate that the social media space is still the unknown frontier for most people out there.

The folks, who are working…

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Authenticity: The Future for Marketers & Affiliates

We live in a world of quiet wars. A world where affiliates are assaulted by merchants, cut out of innovative deals with portals by networks. These are just a few examples. There are many other similar wars going on and many…

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Coalitions Formed to Fight NebuAd

As more people learn about the tactics of NebuAd, more groups come out against them and they are organizing. ClickZ is reporting that six advocacy groups have formed a loose coalition to fight NebuAd. The groups so far are: Electronic Privacy…

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Opinion: Shift Happens

What are Affiliates?

It is hard to get concensus on that. In my eyes affilites are “meta-thinkers” who are often dissatisfied with the status quo. Affiliates are all about finding “digital independence” and they do this by naturally pushing the envelope.…

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Zoomii, Virtual Book Browsing and Chariots

I am participating in the Association of Virtual Worlds, a new collaboration between 3D social and business explorers. The new organization has surpassed 2,000 members in only three months. As part of my research into 3D worlds I found a…

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Performance Marketing Alliance

Performance Marketing Alliance

I just received an e-mail from Rebecca Madigan, from AffiliateClassroom.com, about the Performance Marketing Alliance and I urge people to get involved with this project. I plan on it and I am pleased to see names like Brook Schaaf,…

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Revolution and Steam Punk Penguins

Are The Affiliate Walls Crumbling?

Jeff Molander thinks so in his latest piece and I must disagree, although I think drop shipping holds promise. The walls of affiliate marketing are not “crumbling”, but the boundaries are shifting. This shift is happening for…

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Data and Information Flow Hurdles in Affiliate Marketing

Subtitle: About Data Feeds, Web Services and the use of Interfaces (APIs) in Affiliate Marketing.Slow progress is made when it comes to the utilization of data feeds and web services by affiliate networks and also by advertisers. The biggest progress is…

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Affiliate 2.0: Fact, Fiction & New Innovators

The old affiliate model’s walls are crumbling and have been for years now. The misguided Amazon tax is just just another sign of the times. So what’s next? I believe there are a bevy of options that are being overlooked. Let’s have a look…

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Secret Sauce: Most Innovative Company in America

What’s the secret sauce of Threadless.com — one of the country’s most innovative small companies? Read on! Inc. Magazine says it best: The Customer Is the Company. Congratulations to my Chicago brothers in customer empowerment!

If affiliate and search marketing…

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