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4 Lessons Marketers Can Learn From How Consumers Get Their News

A new study out by the Pew Internet and American Life Project tells us how consumers get their news. No surprise: 92 percent of Americans use multiple platforms (television, newspapers, radio, the Internet) to get news on a typical day. But…

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Winter Olympics a Test Case for Power of Social Media

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

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2010: The Year The Paywall Comes Down

Apparently, the newspaper industry has finally had enough – or at least the New York Times has. Word came out on Wednesday that the New York Times would start charging for its online content.

The Times has tweaked its model from all-everything…

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What will 2010 Bring for Print Publishers?

In October I wrote a post about the fact that the majority of newspaper and magazine publishers were entertaining the idea of charging for online content. The biggest problem for all publishers of online content is finding a magic bullet, not…

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5 Comments | Filed under: Media + News + Online Publishing

IAB Takes Up Arms Against the FTC’s Latest Endorsement Regulation Campaign

If the Federal Trade Commission had the intention to spark off a wave of sometimes worried, sometimes angry and often indignant blog posts and forum chatter with their “Final Guides Concerning the Use of Endorsements and Testimonials in Advertising”, they’ve…

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2009 Top Performance Marketing Companies in the Inc 5000

Top Performance Marketing Companies in the 2009 Inc 5000 List.

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Endless Two-Step: Real reason Amazon bought Zappos

It was perhaps Endless’ failure to dethrone Zappos that made Amazon think of buying. What’s more, Zappos made themselves an appealing target because they were not just beating Amazon at selling shoes; Zappos was beating them in creating buzz.

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Affiliate Marketing Helps Companies Grow Even in a Tough Economy

Commission Junction released some data today that goes a long way to show that having an affiliate program helps you grow your business compared to competitors without programs. In the most recent Internet Retailer Top 500 guide, they look at…

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ad:tech Day Two: Oh, There’s the Recession

After the first day of ad:tech I thought things were going pretty well for the industry.  Day two gave me time to make some more sessions (I live twittered them) and spend some time on the two levels of the…

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ad:tech Day One: Recesssion? What Recession?

ad:tech moved to Moscone West this year which I didn’t notice until I walked into RSA and worried that I had the wrong week for ad:tech. A short walk and I was Moscone West a new three story convention hall. …

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