"Mobile – Commerce, Apps, Ads, Security" Posts
Consumers and Retailers Buy Into Mobile in a Big Way
Even as Facebook dominated the news last week with its long-awaited IPO, below the surface was the lurking issue of the mobile market. In its filing, Facebook reported that 425 million active users (about half of their user base) visited…
Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at
The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency a few years ago we’ve seen the emergence of what I’d call affiliate “brands,” a handful of spectacularly successful affiliates who are driving our industry mainstream. This is obviously a positive development as it means we stand to take a greater slice of advertisers’ online marketing budgets, but it also brings challenges, first and foremost in the area of transparency.
Spring Comes Early Online: 3 Marketing Trends Bloom in 2012
Taken in combination, these three major market shifts will make 2012 significant as the starting point of a fundamentally different time for online marketing. From this point forward, online advertising will dominate, social e-commerce will emerge as not only viable but preferable, and the mobile platform will be commonly accepted and utilized for advertising. Online marketers who know how to take advantage of these areas will be in a position to flourish.
Affiliate Industry Preview: Affiliate Summit’s Shawn Collins
There is such a hunger for information on the local level by so many folks who don’t have the time or money to make a trip to a conference. It’s been fun to see the meetups help some people break into the industry and others mature their affiliate marketing efforts. I’d love to see the meetups expand to more cities and countries, and maybe even have a series of mega-meetups in various cities where we do a day of workshops.
Affiliate Industry Preview: Todd Crawford of Impact Radius
Impact Radius’ primary goal for 2012 is to continue to develop our products: Generation, Foundation, Attribution, Coalition, Origination, and the Marketplace. We have a great product roadmap and will continue to bring new and innovative features to market in 2012.
Affiliate Industry Preview: Google Affiliate Network’s Dan Greene
This past year, the affiliate industry at large saw continued growth and development. Macroeconomic and social trends continue to drive consumers online, making discounts, coupons, and savings-based sites more popular than ever. For a quick and simple look at this trend, just enter any coupon-related keyword into Google Trends. Consumers are looking to save money on all of their purchases, driving growth in our industry in a variety of ways. Retailers continue to invest deeply in the affiliate channel, growing their affiliate programs even more. I’m excited about this space and see a lot of innovations on the horizon for the entire industry!
Affiliate Industry Preview: LinkShare’s Yaz Iida
We’re still seeing innovative business models and new sites all the time and it’s that innovation that makes the industry exciting. There are great opportunities for all types of publishers to earn commissions from a wide range of advertisers who are embracing the performance marketing model by investing more in the channel each year. I think as an industry we have to do a better job of proving the incremental value of the channel and that’s something that we’re looking at very closely at LinkShare.
What Online Marketers Can Learn from CES 2012
The annual International Consumer Electronics Show in Las Vegas, better known as CES, just wrapped up. It attracted some 140,000 attendees despite the fact that Apple was conspicuously absent. It is tempting to say CES is nothing more than a…
Cashing Out: Week of December 26th – 31st 2011 in Online Marketing News
Under pressure, GoDaddy changes stance on SOPA
What a difference a few days makes.
Last week, ReveNews reported on GoDaddy’s change of stance regarding SOPA, following a warning that Cheezburger would move its domains away from GoDaddy if…
Twitter Gets a Facelift – Does It Stand Out or Blend In?
Last week, Twitter unveiled some new features that, notably, made their debut on the iPhone and Droid platform, clearly acknowledging the increasing mobility of social media.
Analysts and experts immediately launched a flurry of favorable and not so favorable commentary…
