"Mobile – Commerce, Apps, Ads, Security" Posts
Affiliate Mobile Strategies for Advertisers – What Works Best?
Savvy advertisers are wasting no time catching the mobile marketing wave surging over American e-commerce. As the public takes to their mobile devices, so must advertisers follow — and never has the trend been more apparent. Almost three-quarters of American …
Tradedoubler Incentivises Mobile App Downloads and In-App Purchases
Tradedoubler, the leading UK affiliate network, has announced that they’ve developed and launched a new program that extends affiliate tracking into the mobile app space. Their new technology allows advertisers to compensate affiliates for mobile app installs as well as …
The Battle for Mobile Search Superiority
It should come as no surprise that everything that once was on the desktop is now in a highly portable form. Smartphone and tablet users have literally mobile-ized and are leading the next wave of Internet connectivity.
The rapid move …
What You Need to Know About Mobile Search
I’ve spoken and written about mobile marketing a lot lately on our blog, BlogMyCalls, and I find that one of the biggest mistakes marketers make is not paying attention to mobile search. Hopefully this article will change that.
By …
Previewing SES New York: Jason Wells, ContactPoint CEO, Talks Mobile
This week marks the beginning of SES New York. Over the three days of panels, SES will also offer panels five tracks. To get a sense of what you can expect from SES New York, the event organizers put us in touch with panelist Jason Wells, CEO of ContactPoint. Jason will participate on the panel Driving Mobile Traffic: SEO and PPC.
Cashing Out: Week of March 4th – 10th 2012 in Online Marketing News
Google rebrands Android Market as Play
Google announced this week that, as of March 6, that it would be grouping all of its digital media services, including the Android Market, under the new banner of Google Play.
Rather than continuing …
Cashing Out: Week of February 26th – March 3rd 2012 in Online Marketing News
This week’s top story: Facebook’s new focus is squarely on brands
Facebook Timeline for brands, and real-time analytics
ReveNews reported in February that Facebook would soon be opening up its Timeline format to brands and that time has come.
With …
SXSW Preview Day 5: Facebook, Personal Data, and Your Wallet
We’re more likely to buy something when it’s been recommended by someone we know. So with the incredible growth of Facebook, why hasn’t social-based commerce taken over the world? In the session Social Commerce: Not Yet Taking Off Like Farmville, you’ll gain a better understanding of what’s working and what’s not when it comes to social commerce.
Cashing Out: Week of February 12th – 18th 2012 in Online Marketing News
Googorola deal gets green light in Europe and the US
The proposed merger between Google and Motorola is moving full steam ahead, following the announcement this week that the deal has been approved by both the European Commission and the …
Consumers and Retailers Buy Into Mobile in a Big Way
Even as Facebook dominated the news last week with its long-awaited IPO, below the surface was the lurking issue of the mobile market. In its filing, Facebook reported that 425 million active users (about half of their user base) visited …
