With the launch of extensions for Google’s Chrome browser one of the most interesting and potentially troubling pieces of the Web has popped back into the picture: Google’s Sidewiki.

What is Sidewiki? It’s a creation by Google that allows comments by…

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also…

Tris Hussey live blogged the Online Advertising for Newbies panel this morning at SXSW (hated I couldn’t make it this year… I’m on baby duty this week). The panel members were:

Heath Row: Research Mgr, DoubleClick
Darren Rowse: ProBlogger
Rett Clevenger: Online Media Mgr, Backcountry.com.
Wendy…

I was on Twitter, looking at followers that I had not been following. (Note on Twitter they are followers, on Facebook they are friends.)

I came across Steli Efti, Supercool Principal and this take on our education system and to be bold…

often cannot be measured, let alone seen. We can only measure some of the after images.

Many messages are never heard because they do not rebound back or recurse to the media in a plain or readable format…nor can the impact…

Affiliate Marketing Needs to Grow Up

Yes- true shock and awe over the number of attendees. I go on record that I am not an affiliate. Merchants are my affiliates. I am into experimental media. Often performance relationships are the…

You know a trend is really starting to worry people when the ad industry press starts publishing articles with headlines like “What Blogs Cost American Business” seeking to make the point that blogs “are proving to be competition for traditional media messages…

A story and a bunch of psychobabble do not a marketing campaign make. No wonder you hate my blog, you’re waiting for something practical! There are three main tasks at hand: starting and fueling buzz, incubating the desired impact in the community…

I have a magic power. I can reach into people’s brains in ways that they don’t notice. I can plant ideas there in ways they can’t resist, the same way magicians have for centuries. This involves magic words, incantations like, “Once…

I didn’t get to make it to Sin City, but I have a good excuse. And now that a little light has been shed on one of the projects that’s been consuming me, I have the rare opportunity to write about…