"Micro-Content" Posts

CityVille’s Numbers May Be Record Breaking But Zynga Faces Harsh Reality

Social gamers might be excited by Zynga’s CityVille hitting a record number of users. Investors might by excited by CityVille’s potential revenue. Both may be interested in the impact CityVille could have on the virtual goods market. With a …

Lies, Damn Lies, and 65 Percent Purchase Online Statistics

Everybody spends money for online content, or so you would think if you read the Pew Internet study just released. The report claims that 65 percent of internet users have paid for online content – which may be true …

Why Branded Apps Can Backfire

It seems like a no-brainer. If more online users are moving to smartphones, doesn’t it make sense for marketers to follow them? Many marketers are doing just that by increasing their mobile marketing activities – and a growing number …

PayPal Creates Universal Micropayments Or Just More Hype?

There is no universal method of processing micropayments. Many providers are working on a solution including PayPal. Recently there was a lot of buzz across Twitter and the Internet about a new micropayments offering from PayPal due to announcements …

Checking In…or Checking Out?

Are location-based services like Foursquare and Gowalla just a short-lived fad – or have they simply not yet reached their potential? A new report indicates, that despite an over abundance of online media coverage, only 4 percent of online …

Facebook Loads Up Its Arsenal and Pulls the Trigger on Deals

While speculation ran rampant about what would be revealed at the Facebook mobile conference held on Wednesday, Nov. 3; the big announcement was pretty much as expected: Facebook is adding Deals to Facebook Places.

Effective immediately, says Facebook, “local …

Why Pick Paywall When Other Options Abound?

According to an article in the Independent , Rupert Murdoch’s paywall at The Times has alienated advertisers, news sources, and even journalists that work there. These reported problems stem from a reported drop in traffic due to  the …

Google Picks More Gaming Gold From Facebook’s Pockets

Jambool, creator of Social Gold and former provider of virtual currency for Facebook games and web apps, was sold to Google for a reported $70 million. This follows the trend of game and social app providers LabPixies and Slide …

10 Reasons Why Google’s Newspass Might Fail

The other day, we covered how Google is testing a new paywall system for newspaper called Newspass. But given where the newspaper industry is headed, there’s a very a plausible chance that Google is coming too late to the …

Google Moves to Corral Newspapers into Newspass

Google has received a lot of blame for the decline of newspapers. It looks like Google might now be poised to bail newspapers out and make them reliant on the search giant.

Google is testing a new paywall system. …