"Micro-Content" Posts
Why Long-Form Writing Still Matters
Cashing Out: Week of December 4th – 10th 2011 in Online Marketing News
Twitter shakes things up with Brand Pages, self-serve ads
Twitter announced a major redesign December 8, and it seems the social network has seen fit to tweak nearly every area of its platform. Among the changes, some will affect users most, …
Virtual Goods Show Potential, Haven’t Yet Crossed The Chasm
With 350 million users playing social games on Zynga alone, and over 68 million social gamers in the U.S., the social gaming world looks to hold the potential for vast wealth. eMarketer expects the U.S. virtual goods market, which …
PayPal Mobilizes With Zong
Smartphones are finally paying off the promise of one-device connectivity and the mobile consumer has emerged. The next great mobility wave — paying on the go — is now upon us.
In May, Google announced Google Wallet, a product that …
Post Paywall Hits Up iPad Users For More Dough But Does The Math Make Sense?
The bizarre attempt by the New York Post to boost iPad app sales both entertained and surprised me. It seems that someone at the Post believes it’s worth singling out iPad users and forcing them to subscribe via an app. …
Google Wallet: Timely or Ahead of Its Time?
In January, I wrote about Google’s potential leg up in the NFC (Near Field Communications) space because of the company’s NFC-friendly Android operating system. Now Google has introduced a real product that leverages that technology. It’s called Google Wallet and …
Sneak Peek At Square’s Data Reveals The Challenges Of Payments Business
Micropayments, commerce, and conventional payment providers sometimes track me down on LinkedIn to discuss innovation in payments. When I get a chance to chat in person, the best discussions come from the entrepreneurs who see opportunity in shaking up how …
When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?
In answer to the headline, it is when your target is 0.2 percent, but is that low of a conversion rate a sustainable business? In a paidContent article last week about the UK Times paywall the meager conversion of 0.82 …
Leveraging Virtual Goods for The Greater Social Good
Many people have been touched by the recent and ongoing tragedies following the 9.0 earthquake in Japan. Personally I have been shocked and saddened by the devastation with family members temporarily displaced due to the events and relatives in Japan …
CityVille’s Numbers May Be Record Breaking But Zynga Faces Harsh Reality
Social gamers might be excited by Zynga’s CityVille hitting a record number of users. Investors might by excited by CityVille’s potential revenue. Both may be interested in the impact CityVille could have on the virtual goods market. With a record …
