"Media" Posts
Why Long-Form Writing Still Matters
Turning the Page on the Book Industry
There is no friend as loyal as a book. —Ernest Hemingway
I love books. I love technology. And of late, I find myself asking more questions about the relationship between the two. While I have shelves groaning under the…
Why Net Neutrality Is A Debate Worth Watching
The debate over net neutrality in the U.S. has become, like so many other things, a partisan brawl. In December 2010, after a year of wrangling, the FCC set forth rules concerning net neutrality. Three high-level rules…
When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?
In answer to the headline, it is when your target is 0.2 percent, but is that low of a conversion rate a sustainable business? In a paidContent article last week about the UK Times paywall the meager conversion of 0.82…
YouTube’s New Play for Video Streaming Dominance
Things continue to move at a blistering pace in the streamed video market. As I recently noted, Netflix is positioning itself to be a dominant player by acquiring original content like a new television series, “House of Cards,”…
The Death and Re-Birth of Book Publishing
We’re not even at the end of Q1, and 2011 has already been a rough year for the book retailers. But while retailers struggle and fold, there might be new opportunities on the horizon for publishers and authors alike, and…
Watch Out Danica Patrick! Network Solutions has Hottie Cloris Leachman and Her “Sisters”
For several years GoDaddy has scored hits with it’s “see more” videos offering to show glimpses of spokes model Danica Patrick and other models in “hotter” situations than television allows. Although the videos were questionable in taste,…
What Flickr Might Have Been and How Yahoo Is Slowly Burying It
The photo-sharing site Flickr may be following a path eerily similar to its troubled parent Yahoo!
In December, Flickr’s unique U.S. visitor traffic dropped 16 percent, to 21.3 million, compared to a year ago, according…
How Wikileaks Is A Napster Moment For Democracy And What That Means For Net Neutrality
Wikileaks’ recent release of confidential cables hasn’t been that different from a newspaper publishing a story based on a confidential source. It’s just been a lot bigger. And the fallout is proving to be a Napster moment…
Social Media Numbers: Don’t Retweet Everything You See
You might have seen the following article headlined in a friend’s Twitter stream: “Twitter Crushes Facebook for Marketing” or with another variation of the slug: “Although Facebook has a larger social media presence and more users, Twitter gives businesses more…
