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Media

4 Lessons Marketers Can Learn From How Consumers Get Their News

A new study out by the Pew Internet and American Life Project tells us how consumers get their news. No surprise: 92 percent of Americans use multiple platforms (television, newspapers, radio, the Internet) to get news on a typical day. But…

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2010: The Year The Paywall Comes Down

Apparently, the newspaper industry has finally had enough – or at least the New York Times has. Word came out on Wednesday that the New York Times would start charging for its online content.

The Times has tweaked its model from all-everything…

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What will 2010 Bring for Print Publishers?

In October I wrote a post about the fact that the majority of newspaper and magazine publishers were entertaining the idea of charging for online content. The biggest problem for all publishers of online content is finding a magic bullet, not…

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5 Comments | Filed under: Media + News + Online Publishing

Listen to What the Consumer Wants

I’ve periodically written about the plight of print publishers and their reluctant move to the digital world. One of the looming issues for these publishers when they make the transition to online content is how to get consumers to pay…

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How Far They’ve Fallen

A few short years ago, who could have imagined how precarious business conditions would be for traditional newspapers and magazines. As 2009 comes to a close, it marks the end of another dismal year for print media. Symbolic of the…

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Upgrading the Newspaper Revenue Model

When Steven Colbert recently suggested that newspapers should just add porn sections if they were serious about competing online, it was funny and sad at the same time. Newspapers serve an important part in any healthy democracy. But if they’re going…

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News Media: The Definition Just Keeps Getting Broader

As has been noted both in this space and elsewhere, traditional news media is in trouble. Not only have papers like the Seattle Post Intelligencer and the Rocky Mountain News shut down their presses, but other big names are cutting…

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Affiliate Taxation – Time to Fight Back

Unless you have been living under a rock, you are aware of California (and other) states efforts to copy New York and collect sales tax on affiliate initiated transactions. Collection of sales tax is important, and states are right to…

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Revenue Rebirth for Newspapers?

The Rocky Mountain News (Denver) just shut down after 150 years, the Seattle Post-Intelligencer ceased print operations, and the Philadelphia Inquirer went bankrupt. Countless other printed newspapers, large and small, are on the skids.

All of them have been caught with their presses down.…

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Google and The Doublespeak of “Network Neutrality”

This whole issue is one of doublespeak. Net Neutrality is really free and open access for all, yet the opposition calls it excessive regulation of the Internet. Senator Ted Stevens kicked this off back in 2006 when he said, “Until somebody tells me what net neutrality means, until they can give me a definition, I don’t want it in there. Right now, nobody knows what it means, so why put it in the bill?”

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