"Local Marketing" Posts
Want to Sell with Social Media? Get Back to Basics
Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden arrival and instant popularity is causing most corporate marketing managers, executives, and small business owners to lose perspective on the ultimate goal—selling. In this struggling economy, putting bread on the table trumps being most “liked” or highly “engaged with.” Doesn’t it?
Getting Local with Your Web Analytics
Every local business owner is looking to increase traffic to their stores, offices, and websites. With myriad ways to accomplish this on the internet, it’s more important now than ever to get a good handle on your web analytics.
Segmenting
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Generating Sales & Leads with Content Marketing and Social Media
My colleague, Allan Dick of Vintage Tub and Bath, told me Amanda Kensella, the one-woman marketing department for Ohio-based Logan Services, was selling heating, ventilating and air conditioning (HVAC) systems and service contracts on Facebook. He said she discovered…
The 3 Habits of Successful Social Media Sellers
There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like…
Using Data To Build A Better Online Business
Online marketers that understand how to use data to improve their online business are reaping the benefits. No longer are they relying on emotional hunches to make choices. They are making informed decisions about their businesses and where to invest…
6 Events that Shifted the Online Marketing Landscape in 2010
The marketing industry was rocked in 2010 by an influx of significant events that changed the way we do business. The following list is my picks for the 6 Events that Shifted the Online Marketing Landscape in 2010.
1) Net…
Google, Wikileaks, and Location Wars: Lessons learned from 2010
It’s been a helluva year, and not just for Google and Facebook. We’ve seen location based services (LBS) goes more mainstream, the rise of Groupon, and the dirty laundry of politicians and diplomats aired out on the worldwide…
$6B for Groupon? Is Google Crazy?
Social Shopping is clearly heating up! Rumors are flying that Google is prepared to pony up $6 billion dollars for Groupon, the market leader in local deal sites. This would mark Google’s largest acquisition to date and value Groupon at…
Milo vs. Google vs. Affiliates, Let the Coupon War Begin!
No one understands the coupon space better than affiliates. Couponing has in many ways been the bread and butter for the affiliate industry for years. Despite this, coupon affiliates have always had one big issue in promoting big box merchants:…
Checking In…or Checking Out?
Are location-based services like Foursquare and Gowalla just a short-lived fad – or have they simply not yet reached their potential? A new report indicates, that despite an over abundance of online media coverage, only 4 percent of online adults…
