"Legal Issues" Posts

Are Affiliate Managers and OPMs Responsible for Disclosure?

Earlier this year, the FTC updated its guidance regarding disclosure of advertising in blogs and on social media (See .com Disclosures: How to Make Effective Disclosures in Digital Advertising.) It got a little bit of attention, but mainly from …

Who Cares About Apple vs. Samsung? You Should

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The sensationalists are calling Apple vs. Samsung “the patent trial of the century.” The trial, which began July 30 in Silicon Valley, is the result of a suit filed by Apple in April 2011, accusing Samsung of infringing on …

SXSW Preview Day 4: Harnessing Crowds and Measuring ROI

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Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week,

SXSW Preview Day 2: A Case for Industry Evolution

SXSW2 The top picks for Saturday, March 10, cover a wide range of topics from analytics to the current state of journalism. To keep things simple, I’ll begin with the earliest panel of the day (starts at 9:30 a.m), Multi y Mono: A Cultural Advertising Battle. Unless you haven’t read a news story in a few years, you‘ll know that ethnic minorities are fast becoming a huge chunk of the consumer economy. To that point, this panel will explore the potential for minority-owned agencies and minority marketers to take the lead in advertising. Listed panelists include Carl Settles (Media Communications Council), Kelli Coleman (GlobalHue), Leslie Wingo (Sanders\Wingo), and Sergio Alcocer (LatinWorks).

Cashing Out: Week of February 12th – 18th 2012 in Online Marketing News

Googorola deal gets green light in Europe and the US

The proposed merger between Google and Motorola is moving full steam ahead, following the announcement this week that the deal has been approved by both the European Commission and …

News Brief: Pennsylvania Delays Online Tax Compliance Until September

iStock_000017178907XSmall Pennsylvania's Secretary of Revenue Dan Meuser issued an extension today for online businesses with a physical presence in the state to become compliant with licensing and sales tax collection. As we reported in December, the state originally requested compliance by February 1, 2012, but Meuser's announcement indicated that businesses will now have until September 1, 2012.

Cashing Out: Week of January 15th – 21st 2012 in Online Marketing News

Plug pulled on SOPA, PIPA postponed

Internet companies and users who opposed two bills aimed at stopping online piracy are celebrating two victories this week, with the January 20 withdrawal of the Stop Online Piracy Act (SOPA) and the …

Cashing Out: Week of December 18th – 26th 2011 in Online Marketing News

SOPA battle continues over holidays

As the House Judiciary Committee adjourned for the holidays December 23, a decision had not yet been reached on the controversial Stop Online Piracy Act (SOPA). The proposed legislation, supported by both Republicans and …

Cashing Out: Week of December 11th – 17th 2011 in Online Marketing News

Zynga’s IPO less than stellar

Social gaming company Zynga made its stock market debut December 16, and its disappointing performance has led some, like Mashable, to question whether the the IPO signals “the end of the social media …

Cashing Out: Week of November 20th – 27th 2011 in Online Marketing News

Facebook’s Sponsored Stories appear in real-time Ticker

November 21, Facebook’s Sponsored Stories went where they’ve never gone before – to the social network’s real-time Ticker.

The paid ad format has been around since last year, using content from your …