"Lead-Gen Marketing" Posts

Empower lead generation with 4 landing page testing tips

Landing page is believed to be the backbone of every website. Irrespective of how beautifully you’ve designed the inner pages for your site, paying special heed to the creation of the landing page is crucial. This is solely because …

5 Web Optimization Tips for Improved Lead Generation

Websites have become necessary means of survival for small and medium sized enterprises. They are no longer mere means of web presence; they are strategies that give companies better exposure. An informative and beautiful website is a boon to …

Prove it or Lose it: Branding is Not Enough to Make the Sale

Well-Known World Brand Logotypes

“Well, we didn’t get nearly the number of leads we wanted to from our Facebook page this quarter, but at least we got some good branding out of it.”

Sound familiar? Sound like an excuse?

If you want to …

3 Things That Always Create Sales with Social Marketing

social cows Businesses actually acquiring customers and selling their products and services using Facebook, blogs, YouTube, Twitter, and LinkedIn know something most of us don’t. The difference between wasting time by getting bogged-down in social media marketing tactics versus selling with it is knowing "what works." As it turns out, the key to success still requires proven, traditional direct response marketing practices—not shiny new tools and techniques.

What Do Dieting and Social Media Marketing Have in Common?

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What Do Dieting and Social Media Marketing Have in Common?

Stop the Insanity!

“It’s official. It’s now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social …

The Social Media Revolution Was A Lie: Here’s What to do Next

hype-curve Social media's “game-changing" ability is so overstated and sensationalized that what you're doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where's the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don't.

Want to Sell with Social Media? Get Back to Basics

iStock_000014882807XSmall Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media's sudden arrival and instant popularity is causing most corporate marketing managers, executives, and small business owners to lose perspective on the ultimate goal—selling. In this struggling economy, putting bread on the table trumps being most "liked" or highly "engaged with." Doesn't it?

Stop Engaging, Start Selling: Get Social Media ROI in 2012

sell with social media

Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!

The global economy and …

Generating Sales & Leads with Content Marketing and Social Media

Social Media Tools

My colleague, Allan Dick of Vintage Tub and Bath, told me Amanda Kensella, the one-woman marketing department for Ohio-based Logan Services, was selling heating, ventilating and air conditioning (HVAC) systems and service contracts on Facebook. He said she …

Affiliate Program Management, An Hour a Day—Helpful to Both Novices and Experts

If you need a comprehensive, up-to-date, practical guide to planning, running and improving your affiliate marketing program you’ll be wise to consider Geno Prussakov’s latest book, Affiliate Program Management, An Hour a Day. While I’m not particularly fond …