"Lead-Gen Marketing" Posts

5 Effective App Marketing and Distribution Strategies

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Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people …

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

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Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

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How to Drive Traffic and Leads with Microcontent

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Whether it’s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that’s optimized and specially designed for social media to fight information overload.

Essentially, microcontent is any published or public content that’s delivered in …

Zoe-Lee Skelton
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5 Metrics Healthcare Marketers Must Track

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Healthcare marketing is in a state of flux. Social media and content referrals now drive more enquiries than traditional advertising channels such as TV and magazines.

How marketers use these channels to generate and track leads will mean the difference …

Zoe-Lee Skelton
Comments Off on 5 Crucial Call Handling Tips for Increased Sales & Conversions

5 Crucial Call Handling Tips for Increased Sales & Conversions

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Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice.

But despite the digital age, phone calls provide some of the highest quality leads and they …

Empower lead generation with 4 landing page testing tips

Landing page is believed to be the backbone of every website. Irrespective of how beautifully you’ve designed the inner pages for your site, paying special heed to the creation of the landing page is crucial. This is solely because landing …

Comments Off on 5 Web Optimization Tips for Improved Lead Generation

5 Web Optimization Tips for Improved Lead Generation

Websites have become necessary means of survival for small and medium sized enterprises. They are no longer mere means of web presence; they are strategies that give companies better exposure. An informative and beautiful website is a boon to your …

Comments Off on Prove it or Lose it: Branding is Not Enough to Make the Sale

Prove it or Lose it: Branding is Not Enough to Make the Sale

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“Well, we didn’t get nearly the number of leads we wanted to from our Facebook page this quarter, but at least we got some good branding out of it.”

Sound familiar? Sound like an excuse?

If you want to make …

3 Things That Always Create Sales with Social Marketing

social cows Businesses actually acquiring customers and selling their products and services using Facebook, blogs, YouTube, Twitter, and LinkedIn know something most of us don’t. The difference between wasting time by getting bogged-down in social media marketing tactics versus selling with it is knowing "what works." As it turns out, the key to success still requires proven, traditional direct response marketing practices—not shiny new tools and techniques.
Comments Off on What Do Dieting and Social Media Marketing Have in Common?

What Do Dieting and Social Media Marketing Have in Common?

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What Do Dieting and Social Media Marketing Have in Common?

Stop the Insanity!

“It’s official. It’s now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social media,” …