"Lead-Gen Marketing" Posts
Prove it or Lose it: Branding is Not Enough to Make the Sale
“Well, we didn’t get nearly the number of leads we wanted to from our Facebook page this quarter, but at least we got some good branding out of it.â€
Sound familiar? Sound like an excuse?
If you want to make …
3 Things That Always Create Sales with Social Marketing
Businesses actually acquiring customers and selling their products and services using Facebook, blogs, YouTube, Twitter, and LinkedIn know something most of us don’t. The difference between wasting time by getting bogged-down in social media marketing tactics versus selling with it is knowing “what works.” As it turns out, the key to success still requires proven, traditional direct response marketing practices—not shiny new tools and techniques.
What Do Dieting and Social Media Marketing Have in Common?
What Do Dieting and Social Media Marketing Have in Common?
Stop the Insanity!
“It’s official. It’s now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social media,†…
The Social Media Revolution Was A Lie: Here’s What to do Next
Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.
Want to Sell with Social Media? Get Back to Basics
Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden arrival and instant popularity is causing most corporate marketing managers, executives, and small business owners to lose perspective on the ultimate goal—selling. In this struggling economy, putting bread on the table trumps being most “liked” or highly “engaged with.” Doesn’t it?
Stop Engaging, Start Selling: Get Social Media ROI in 2012
Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!
The global economy and financial …
Generating Sales & Leads with Content Marketing and Social Media
My colleague, Allan Dick of Vintage Tub and Bath, told me Amanda Kensella, the one-woman marketing department for Ohio-based Logan Services, was selling heating, ventilating and air conditioning (HVAC) systems and service contracts on Facebook. He said she discovered …
Affiliate Program Management, An Hour a Day—Helpful to Both Novices and Experts
If you need a comprehensive, up-to-date, practical guide to planning, running and improving your affiliate marketing program you’ll be wise to consider Geno Prussakov’s latest book, Affiliate Program Management, An Hour a Day. While I’m not particularly fond of …
Pay-Per-Call Programs: We’re Not Just Talking Clicks Anymore
A little over a year ago, I wrote about my getting started with pay-per-call in the article Pay-Per-Call Programs from the Trenches. At the time, many of performance marketing networks I work with were jumping on board and offering …
CPA Network Swish Marketing Ordered To Pay $4.8 Million In Fines, Changes Name
After many complaints, followed by a full investigation, the FTC announced last month the final court order involving allegations of deceptive marketing by Swish Marketing and its officers: Mark Benning, Matthew Patterson, and Jason Strober. In large part damned by …
