"Interview" Posts

LogMyCalls Launches Into the Future: A Q&A with CEO Jason Wells

LogMyCalls

Last week, call tracking, recording, and customer intelligence solution, LogMyCalls, emerged from Beta. Offered by ContactPoint, LogMyCalls got off to a strong start by winning the Internet Telephony Product of the Year Award and the Customer Interaction Solutions Product

One-on-One Interview with 2012 Affiliate Manager of the Year Kim Salvino

Kim Salvino I see opportunities for affiliate marketing all around us! Specifically, I would love to see local news sites abandon the display marketing method and move towards the affiliate marketing model. Rather than charging advertisers per view or click, I would like to see them testing the CPA model, learning that they could find greater benefit in referring sales rather than just traffic. I think we will continue to see our local Affiliate Summit and Meetup groups grow as people seek genuine ways to supplement their income or to leave a job they are unhappy in altogether.

Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at

affiliatewindow The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency a few years ago we've seen the emergence of what I'd call affiliate "brands," a handful of spectacularly successful affiliates who are driving our industry mainstream. This is obviously a positive development as it means we stand to take a greater slice of advertisers' online marketing budgets, but it also brings challenges, first and foremost in the area of transparency.

Affiliate Industry Preview: Affiliate Summit’s Shawn Collins

ShawnCollins There is such a hunger for information on the local level by so many folks who don't have the time or money to make a trip to a conference. It's been fun to see the meetups help some people break into the industry and others mature their affiliate marketing efforts. I'd love to see the meetups expand to more cities and countries, and maybe even have a series of mega-meetups in various cities where we do a day of workshops.

Affiliate Industry Preview: Todd Crawford of Impact Radius

Todd Crawford Impact Radius' primary goal for 2012 is to continue to develop our products: Generation, Foundation, Attribution, Coalition, Origination, and the Marketplace. We have a great product roadmap and will continue to bring new and innovative features to market in 2012.

Affiliate Industry Preview: Google Affiliate Network’s Dan Greene

dangreene This past year, the affiliate industry at large saw continued growth and development. Macroeconomic and social trends continue to drive consumers online, making discounts, coupons, and savings-based sites more popular than ever. For a quick and simple look at this trend, just enter any coupon-related keyword into Google Trends. Consumers are looking to save money on all of their purchases, driving growth in our industry in a variety of ways. Retailers continue to invest deeply in the affiliate channel, growing their affiliate programs even more. I’m excited about this space and see a lot of innovations on the horizon for the entire industry!

Affiliate Industry Preview: LinkShare’s Yaz Iida

Yaz Iida We’re still seeing innovative business models and new sites all the time and it’s that innovation that makes the industry exciting. There are great opportunities for all types of publishers to earn commissions from a wide range of advertisers who are embracing the performance marketing model by investing more in the channel each year. I think as an industry we have to do a better job of proving the incremental value of the channel and that’s something that we’re looking at very closely at LinkShare.

Affiliate Industry Preview: ShareASale’s Brian Littleton

brianlittleton Bottom line, Illinois legislators were sold a bill of goods and are starting to notice that they didn’t get what they were sold. So yes, I do think we’ve seen the worst in Illinois, and are still seeing it. I am hopeful that we can rebound from here and build the affiliate marketing industry back up to where it was in Illinois.

I Bleed Affiliate Marketing – An Interview with Todd Farmer

toddfarmer

ReveNews and the Performance Marketing Association want to celebrate the glorious diversity of affiliates that make up the growing affiliate marketing space. We recognize that there are many different types of affiliates and they all provide value in their

Generating Sales & Leads with Content Marketing and Social Media

Social Media Tools

My colleague, Allan Dick of Vintage Tub and Bath, told me Amanda Kensella, the one-woman marketing department for Ohio-based Logan Services, was selling heating, ventilating and air conditioning (HVAC) systems and service contracts on Facebook. He said she …