"Internet Strategy" Posts

Understanding the New Legal Landscape for Marketers

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Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business

How to Create and Run an Effective Real Estate Facebook Account

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Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients.

One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies …

Protecting your Small Business Information

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There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information.

Owning a small business is no easy task, so why make things …

Comments Off on I Have to PAY for This?!? The Online Myth of ‘Free’

I Have to PAY for This?!? The Online Myth of ‘Free’

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Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was …

Using Data to Create Content

For years the mantra, “Content is king,” has resounded in the ears of every online marketer. Content attracts traffic and customers, it drives social sharing and it builds/strengthens a company’s brand. It is what makes online marketing move.

Every great …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …

Making Use of Operative Tools for Web Analytics

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Web analytics is a complex subject for the beginner. It’s necessary to determine where you’re going to take your website next, though. Unless you’re going to make everything hinge on a piece of content going viral, you’re not going to …

Comments Off on Capturing Your Visitors’ Attention in 10 Seconds

Capturing Your Visitors’ Attention in 10 Seconds

According to the Nielsen Norman Group, the average website user stays on a page less than ten seconds before losing interest and heading off to look at the latest cat image or 6 second video.  Worse, they might head off …

Comments Off on “Last in” Affiliate Attribution Needs a Second Look

“Last in” Affiliate Attribution Needs a Second Look

One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale.  Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up so …

How Not to Irritate People with Popups on Your Website

Popups for conversions

Popups are a one of the most useful tools available to marketers. They are a great way to gain new subscribers and to make sales. However, in order for popups to work for, rather than against you, you need to …

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