Ever get the feeling that marketers don’t really understand social media – or at least don’t effectively utilize it?

That’s the premise of Steve Rubel’s article on Forbes.com, and he makes an important observation worthy of discussion. Rubel is a well-known…

Unless they are prefaced by dollar signs, numbers are not sexy, which is why social media experts have spent years avoiding them. Like the cool kids, they often seem more interested in being invited to the party than delving into…

As much larger players like Google and MSN push their way into the local business listing game, steadfast veteran in the space Citysearch isn’t going away.

Why should it? Citysearch.com has been around since 1995, has 15 million business listing and…

For many users (and some businesses), web-based email like Gmail has been their first experience with cloud computing, where some of their important files and information are stored online rather than on their computer hard drive.

According to a guest column…

I’ve always believed the real winners in marketing play a game of basics PLUS. Those who survive are the ones who master basic strategies and skills, but those who excel are the ones who go beyond the basics – that’s…

As the New Year approaches, you might be reflecting on how you spent your marketing budget in 2009, and what you might change in 2010. Chances are you’ve spent some of it with Google Adwords, and maybe even Yahoo! Search…

With the launch of extensions for Google’s Chrome browser one of the most interesting and potentially troubling pieces of the Web has popped back into the picture: Google’s Sidewiki.

What is Sidewiki? It’s a creation by Google that allows comments by…

In a win for micropayments, World of Goo, a top 10 PC game for January this year and popular seller on WiiWare, the Wii game store, was sold in an experiment to see what people would pay for their popular…

One of the mantras guiding online marketing is to measure everything that matters and then optimize. The typical MO is to run as many CPC programs that you can afford or manage to create a baseline; do A/B or multivariate…

You’d think by now business owners would have figured out that social media is the next tidal wave on the Internet, and that they’d better get on the surfboard or get wiped out. Well, think again. SmartBrief on Social Media,  an…