"Internet Strategy" Posts
How Not to Irritate People with Popups on Your Website
Popups are a one of the most useful tools available to marketers. They are a great way to gain new subscribers and to make sales. However, in order for popups to work for, rather than against you, you need to …
SXSW Preview Day 3: Your Data and Your Brain
Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll …
SXSW Preview Day 1: Hit the Ground Running
SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification’s Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.
The Social Media Revolution Was A Lie: Here’s What to do Next
Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.
Want to Sell with Social Media? Get Back to Basics
Knowing how to update your Facebook page, write an engaging blog, or create a viral YouTube video is, commercially speaking, worthless without knowing how to make them produce sales. Right? The truth is this: social media’s sudden arrival and instant popularity is causing most corporate marketing managers, executives, and small business owners to lose perspective on the ultimate goal—selling. In this struggling economy, putting bread on the table trumps being most “liked” or highly “engaged with.” Doesn’t it?
Spring Comes Early Online: 3 Marketing Trends Bloom in 2012
Taken in combination, these three major market shifts will make 2012 significant as the starting point of a fundamentally different time for online marketing. From this point forward, online advertising will dominate, social e-commerce will emerge as not only viable but preferable, and the mobile platform will be commonly accepted and utilized for advertising. Online marketers who know how to take advantage of these areas will be in a position to flourish.
Stop Engaging, Start Selling: Get Social Media ROI in 2012
Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!
The global economy and financial …
3 Reasons to Not Outsource Your Blog
Thinking about outsourcing your blogging to a third party? Think twice. Effective blogging and content marketing strategies should not be outsourced. You may be struggling to create a constant stream of content that effectively generates leads and sales. But you …
Tradedoubler Launches The Zoo Project, UK’s First Affiliate Marketing Incubator
Tradedoubler, the largest UK performance marketing network, announced the launch of the first UK incubator focused on entrepreneurial affiliate marketing companies. The Zoo Project will provide £1 million of business resources and industry mentoring services for up to 20 affiliate …
The 3 Habits of Successful Social Media Sellers
There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like Facebook, …
