"Internet Strategy" Posts

The Harmful Effects of Misleading Website Visitors and How to Avoid


While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information.

The innate problem with misleading …

Top 3 Startup Productized Business Strategies


Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates …

The Best Techniques To Optimize Your AdWords Remarketing Campaign


Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

Comments Off on Understanding the New Legal Landscape for Marketers

Understanding the New Legal Landscape for Marketers


Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business

Comments Off on How to Create and Run an Effective Real Estate Facebook Account

How to Create and Run an Effective Real Estate Facebook Account


Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients.

One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies …

Comments Off on Protecting your Small Business Information

Protecting your Small Business Information


There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information.

Owning a small business is no easy task, so why make things …

Comments Off on I Have to PAY for This?!? The Online Myth of ‘Free’

I Have to PAY for This?!? The Online Myth of ‘Free’


Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was …

Using Data to Create Content

For years the mantra, “Content is king,” has resounded in the ears of every online marketer. Content attracts traffic and customers, it drives social sharing and it builds/strengthens a company’s brand. It is what makes online marketing move.

Every great …

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new …

Making Use of Operative Tools for Web Analytics

Web Analytics

Web analytics is a complex subject for the beginner. It’s necessary to determine where you’re going to take your website next, though. Unless you’re going to make everything hinge on a piece of content going viral, you’re not going to …