"Internet Strategy" Posts

Best Marketing Campaigns: What Offline Tells the Online Marketer

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The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some …

Five Must Have Web Design Trends for 2016

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As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives.

Regardless of what type of business you manage, the Internet provides …

Comments Off on The Harmful Effects of Misleading Website Visitors and How to Avoid

The Harmful Effects of Misleading Website Visitors and How to Avoid

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While not always intentional, misleading information can have significant consequences. Even something as seemingly innocent as a joke could result in injury and death, which is why it is essential to always provide clear information.

The innate problem with misleading …

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Top 3 Startup Productized Business Strategies

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Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates …

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The Best Techniques To Optimize Your AdWords Remarketing Campaign

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Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you …

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Understanding the New Legal Landscape for Marketers

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Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business

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How to Create and Run an Effective Real Estate Facebook Account

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Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients.

One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies …

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Protecting your Small Business Information

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There are a lot of hackers out there, and with what happened to Sony still on everyone’s minds, no company wants to compromise the safety of sensitive information.

Owning a small business is no easy task, so why make things …

Comments Off on I Have to PAY for This?!? The Online Myth of ‘Free’

I Have to PAY for This?!? The Online Myth of ‘Free’

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Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was …

Using Data to Create Content

For years the mantra, “Content is king,” has resounded in the ears of every online marketer. Content attracts traffic and customers, it drives social sharing and it builds/strengthens a company’s brand. It is what makes online marketing move.

Every great …