One of our team members, Kevin Paine, and I flew out from Los Angeles yesterday to attend LeadsCon, a conference about online lead generation. The conference was organized by Jay Weintraub, former employee at Oversee.net and current writer for Digital Moses.…

Haven’t heard of this truly intelligent data-mining agent? Well, if you don’t start planning your strategy for this hot emerging technology now, you may miss the most personalized marketing opportunity yet. Get the latest word on the buzz here.

Being…

I’m always interested in the lines of Word of Mouth marketing (WOM), viral marketing, and affiliate marketing, but there’s the added complexity of building of “brand ambassadors” and “loyalty specialists” who can help drive your brand to acceptance and/or widespread…

I guess I should call this the Search Engine Litmus Test, but Google is still the king of search, so we will focus on Google and whether Jason Calacanis, who said affiliates were at the bottom of the food chain,…

An interesting post came out on MarketingVox titled, “Adults Often Online When Watching TV, a report compiled by video search engine Blinkx. Here is what they found which is very interesting and pay close attention to the bold stats:

• 78…

There is a lot of buzz about Kevin Kelly’s article, 1,000 True Fans and with good reason… it provides hope. But rather than talk about the article itself, my thoughts have more to do with the reactions I have read and…

The curse of being curious is that it is very difficult to translate and communicate wonder. Having been an 8th grade science teacher and then a college professor of religious studies, I’ve faced that difficult chasm many times over the…

There are plenty of people out there in the space of internet marketing who fail to realize that affiliate marketing is first and foremost a way to monetize an online business or a personal website. It does not have to be a…

I was on Twitter, looking at followers that I had not been following. (Note on Twitter they are followers, on Facebook they are friends.)

I came across Steli Efti, Supercool Principal and this take on our education system and to be…

A strategy that many affiliates use very successfully is to submit content, in the form of articles, to article circulation sites. This tactic is effective because it…

- Helps get back-links.
- Broadens exposure to new markets.
- Increases traffic.…