As a North Carolina resident, I was disheartened to learn of our legislators’ decision to tax Internet affiliate marketing revenue. While the state may be an early adopter of such a practice, it does not bode well for the future.…

This month marks a milestone of sorts for the advertising industry. The June 2009 issue of the Journal of Advertising Research will include 23 papers (pdf) on advertising. These papers document, according to the Journal, “the evidence for empirical generalizations (substantive…

Commission Junction released some data today that goes a long way to show that having an affiliate program helps you grow your business compared to competitors without programs. In the most recent Internet Retailer Top 500 guide, they look at…

You’ll recall part 1 of my interview with Gordon Magee of Drs. Foster Smith.  I’m back to continue learning of his strategic, long-term approach to using video to drive multi-channel sales — and answering your specific cost questions. After reading part…

PPC plays a significant role in almost every affiliate campaign. While you might think running a great AdWords campaign starts and ends with choosing the right keywords, you’re wrong. Keywords are only half of the battle. The other half is…

Could Affiliate commissions per phone call generated be a reality soon? RingRevenue recently completed a $3.5 Million round of series A financing and has partnered with Commission Junction to offer this service to CJ Advertisers.

“Pay-per-call marketing represents an enormous opportunity because…

What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing?  What’s reasonable to expect and how soon?  I’ve begun to crack the nut that is this question by…

After all the thunder,  here’s the lightning: Euro e-Commerce rock star Rok Hrastnik.  I dared ask the Web business leader of Europe’s infomercial powerhouse, Studio Moderna, “is interruptive marketing dead?… because all this social — and for that matter online…

We left off with Bazaarvoice’s Sam Decker giving us outstanding tips on how to get your management team or C-suite executives to consider social marketing experimentation. Today I offer you more social marketing adoption tips but this time a strategic framework…

Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers.  So what can be done today?  How can “believers” in social media/networking/marketing work within the…