Ever get the feeling that marketers don’t really understand social media – or at least don’t effectively utilize it?

That’s the premise of Steve Rubel’s article on Forbes.com, and he makes an important observation worthy of discussion. Rubel is a well-known…

Believe it or not there is more to SXSW than the parties. Although from chatter on Twitter it’s often hard to tell. With SXSW kicking off this week I’m sure most of you have planned which parties to attend but…

Reports are flying around cyberspace that Twitter will soon be introducing ads. Just recently, Twitter’s head of monetization, Anamitra Banerji, said the company would launch at least a beta test of ads, possibly within a month.

The word on the street is that…

AOL Inc. has sold its affiliate marketing business, Buy.at, for an undisclosed price to Digital Window Ltd., which runs AffiliateWindow and ShopWindow.  Digitial Window claims that the purchase of Buy.at will make them the largest “performance-based marketing” group in the…

In a previous post I discussed how I thought Twitter was a good tool for businesses.

It turns out that I was underestimating the enterprising drive of Twitter and now Foursquare users. In June of 2009, there was much talk about how…

Are traffic spikes causing online stores becoming a victim of their own successes? That seems to be the conclusion of a survey that Gomez, a web performance company, is touting.

Now before we add two and two together and get four,…

I am getting very excited to attend the LeadsCon conference at the Mirage Hotel & Casino in Las Vegas February 23 and 24th, 2010.  I’ve attended several affiliate conferences in the past, however this will be my first lead generation focused…

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

I’ve learned to take IT consulting firms’ predictions with a grain of salt. Sometimes these firms come up with provocative stuff for the purpose of selling their consulting services and research reports. They may not always have a real understanding…

Purveyors of malware and BlackHat SEO’s have been pulling in a great deal of headlines lately. It seems anytime something makes the news, there is a report of illegitimate web sites targeting keywords associated with the story to draw visitors…