CBS has turned one of the premier multi-day sports events into a destination purchase for Internet advertisers.

The NCAA men’s basketball tournament, which tips off later this week, has brought in millions in online ad sales. Ad Age reports that CBS has…

Believe it or not there is more to SXSW than the parties. Although from chatter on Twitter it’s often hard to tell. With SXSW kicking off this week I’m sure most of you have planned which parties to attend but…

An all star line up of panelists representing major verticals focused on online lead generation shared their thoughts on the outlook of the industry. Bruce Eatroff, Partner, Halyard Capital moderated this panel at LeadsCon 2010, held at the Mirage Hotel…

I was really looking forward to this session at LeadsCon 2010 and wasn’t alone as the session was over two-thirds full. Jesse Pujji, Ampush Media Co-Founder, moderated a panel consisting of Jay Hallberg, Co-Founder & VP Marketing for Spicework and…

On opening day of this year’s conference, held at February 23-24, LeadsCon attendees packed the Mirage Hotel Las Vegas conference room to hear from Douglas Merrill, author and Chief Operating Officer of New Music and President of Digital at EMI…

I am getting very excited to attend the LeadsCon conference at the Mirage Hotel & Casino in Las Vegas February 23 and 24th, 2010.  I’ve attended several affiliate conferences in the past, however this will be my first lead generation focused…

The Winter Olympics kicked off just days ago in Vancouver, Canada. As always, the primary media coverage is traditional television, but there’s a new and essential spin this year – social media.

As Alexandra Samuel points out in her blog for Harvard…

Maybe you were one of the 100 million who watched the underdog New Orleans Saints win the Super Bowl, but here’s something you didn’t see: an ad from Pepsi, noticeably absent among Super Bowl advertisers for the first time in…

We all know that Google makes a lot of money from ads, but it’s not very often that Google spends a lot of money on ads. The Web powerhouse has been chugging along for years on market dominance and word-of-mouth, but that…

The Performance Marketing Association (PMA) hosted their first public meeting at Affiliate Summit West 2010. The meeting was free and open to the public to learn about the PMA and why it is crucial for advertisers and publishers to become more…