In his post about Foursquare last October, David Lewis said Foursquare had “some serious weaknesses,” but he admitted, “It’s worth keeping an eye on it.”
Well suddenly, Foursquare seems to be breaking out of its status as a cutesy, fun mobile-enabled game.…
Continue Reading >Apparently, the newspaper industry has finally had enough – or at least the New York Times has. Word came out on Wednesday that the New York Times would start charging for its online content.
The Times has tweaked its model from all-everything…
Continue Reading >There’s been alot of hype and debate around the concepts of virtual goods and offers due to a few high flying companies which have been media darlings. The highest profile company in question is Zynga, athough other social gaming sites…
Continue Reading >The 2009 Cone Consumer New Media Study, results of which were released on October 20, shows the continuing growth of consumer empowerment.
Cone, a strategy and communications agency that specializes in cause branding, looked only at users of “new media,” defined…
Continue Reading >The Federal Trade Commission (FTC) is regulating the use of blogs and other consumer-generated new media content in marketing. Revised advertising rules issued by the agency broadly extend the concept of endorsements and testimonials to include as sponsored advertising all…
Continue Reading >You’d think by now business owners would have figured out that social media is the next tidal wave on the Internet, and that they’d better get on the surfboard or get wiped out. Well, think again. SmartBrief on Social Media, an…
Continue Reading >Trust toward business has reached a new lows: 10% of Americans now say they trust big business (Financial Trust Index). 77% say they refuse to buy from a company they distrust (2009 Edelman Trust Barometer). But the truth is that…
Continue Reading >The potential that AdWords has as an acquisition model should be determined by your pre-existing business model. For instance, any acquisition channel can be approached in one of three general ways: (1) as a top priority, (2) as a necessary evil, or…
Continue Reading >What is an acceptable payoff in terms of time investment put IN and the return taken OUT (actual revenue) of social marketing? What’s reasonable to expect and how soon? I’ve begun to crack the nut that is this question by…
Continue Reading >While the economy may look pretty bleak and online ad revenue is down, there is good news when it comes to ecommerce. Why? Well, online retail sales were up in the first quarter of 2009.
A survey conducted by Shop.org and…
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