"eCommerce" Posts
Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at
The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency a few years ago we’ve seen the emergence of what I’d call affiliate “brands,” a handful of spectacularly successful affiliates who are driving our industry mainstream. This is obviously a positive development as it means we stand to take a greater slice of advertisers’ online marketing budgets, but it also brings challenges, first and foremost in the area of transparency.
Spring Comes Early Online: 3 Marketing Trends Bloom in 2012
Taken in combination, these three major market shifts will make 2012 significant as the starting point of a fundamentally different time for online marketing. From this point forward, online advertising will dominate, social e-commerce will emerge as not only viable but preferable, and the mobile platform will be commonly accepted and utilized for advertising. Online marketers who know how to take advantage of these areas will be in a position to flourish.
Affiliate Industry Preview: Google Affiliate Network’s Dan Greene
This past year, the affiliate industry at large saw continued growth and development. Macroeconomic and social trends continue to drive consumers online, making discounts, coupons, and savings-based sites more popular than ever. For a quick and simple look at this trend, just enter any coupon-related keyword into Google Trends. Consumers are looking to save money on all of their purchases, driving growth in our industry in a variety of ways. Retailers continue to invest deeply in the affiliate channel, growing their affiliate programs even more. I’m excited about this space and see a lot of innovations on the horizon for the entire industry!
Cashing Out: Week of December 26th – 31st 2011 in Online Marketing News
Under pressure, GoDaddy changes stance on SOPA
What a difference a few days makes.
Last week, ReveNews reported on GoDaddy’s change of stance regarding SOPA, following a warning that Cheezburger would move its domains away from GoDaddy if…
Stop Engaging, Start Selling: Get Social Media ROI in 2012
Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is!
The…
Ready, Set, Click. 2011 Cyber Monday Sets New Record
Given the less than stellar economic news, both online and offline retailers were trying new tricks and dusting off classics to pull in buyers for last weekend’s shopping extravaganza. And early results indicate it was worth the hard work.
While…
Pennsylvania Clarity Adds Wrinkle to Online Sales Tax
Unlike other states that passed big, contentious sales tax bills targeting online retailers, Pennsylvania took a more subtle but no-less misguided route. On Thursday, Secretary of Revenue Dan Meuser announced that certain online retailers will have until…
Amazon Prime: The Future of Customer Loyalty Programs?
One thing you can depend on: Amazon will continue to shake up the online and even the offline retail world by innovating tirelessly and taking risks that would make most retailers shudder.
The recent spate of Kindle variations, including the…
Two Become One: eBay Sees Shoppers Blending eCommerce and Retail
At the Open Mobile Summit in San Francisco last week, eBay’s president/CEO, John Donahoe, said that we are seeing “the blurring of the lines between e-commerce, m-commerce and retail. Retail and e-commerce are becoming one. Consumers don’t…
Kobo Gets Reeled In By Buy.com’s Rakuten
Not quite two weeks after Kobo put its latest e-reader tablet on the market, comes the news that Kobo itself was on the market and sold to Rakuten. A Japanese firm, Rakuten acquired Kobo for $315…
