"eCommerce" Posts
Affiliate Industry 2012 Preview: Anthony Clements and Kevin Edwards of buy.at
The affiliate industry in the UK is strongly positioned. Since cost per acquisition became the common currency a few years ago we’ve seen the emergence of what I’d call affiliate “brands,” a handful of spectacularly successful affiliates who are driving our industry mainstream. This is obviously a positive development as it means we stand to take a greater slice of advertisers’ online marketing budgets, but it also brings challenges, first and foremost in the area of transparency.
Affiliate Industry Preview: Google Affiliate Network’s Dan Greene
This past year, the affiliate industry at large saw continued growth and development. Macroeconomic and social trends continue to drive consumers online, making discounts, coupons, and savings-based sites more popular than ever. For a quick and simple look at this trend, just enter any coupon-related keyword into Google Trends. Consumers are looking to save money on all of their purchases, driving growth in our industry in a variety of ways. Retailers continue to invest deeply in the affiliate channel, growing their affiliate programs even more. I’m excited about this space and see a lot of innovations on the horizon for the entire industry!
Pennsylvania Clarity Adds Wrinkle to Online Sales Tax
Unlike other states that passed big, contentious sales tax bills targeting online retailers, Pennsylvania took a more subtle but no-less misguided route. On Thursday, Secretary of Revenue Dan Meuser announced that certain online retailers will have until…
