"E-mail" Posts

WhaleShark Strikes Again, Snapping Up eConversions

WhaleShark Media expanded its international capacity this week with the announcement that it acquired eConversions, Ltd. Doing so gives WhaleShark two more coupon sites to add to the mix: VoucherCodes.co.uk and GutscheinCodes.de. eConversions was founded in 2004 by brothers Duncan…

Five Steps to Increased Traffic and Revenue

Anyone who has been in the online marketing business for some time now knows that the best techniques for making money online can change in an instant. While getting high volumes of unique web traffic was once the best way…

What Paper.Li Is Missing And What You Can Do Better With Your Own Site

Each day I see Paper.li tweets showing up in Twitter.  I see the NoAdTax one or the Todd Farmer Daily.  There is the Affiliate Summit…

What Does Facebook Messages Mean for Marketers?

On Monday Facebook announced Facebook Messages, a new messaging system that essentially funnels e-mail, text and instant messaging, whether on the Web or on mobile phones, through a central point. Users will be encouraged to sign up for an “@facebook.com”…

RockYou is Latest Reminder Not to Neglect Your Passwords

The recent attack on RockYou.com’s database opened many people’s eyes to a number of security flaws that exist on even some of the more popular web sites. To begin with, the RockYou social network’s database was susceptible…

When Spam Attacks

Oh my, I finally get it.  I finally know what it feels like to be a consumer inundated with spam.

I understand the sense of hopelessness,  frustration and anger that builds and builds until you are just completely overcome with…

Email’s Last Stand

Last time I wrote about the fact that email has, in some respects, become the new direct mail. That’s because email marketers, with increasing frequency, are using such tactics as concept testing, list segmentation, and communications triggered by customer actions…

Is Email The New Direct Mail?

It is unlikely that traditional direct mail will completely disappear anytime soon. But it was clear from the recent 2009 Email Marketing Summit sponsored by MarketingSherpa that in some respects, email has become the new direct mail.…

Recession Got You Down? Give Email Marketing a Try

In today’s less than ideal market conditions, paying large amounts of money on unproven marketing campaigns is extremely risky. As a result, companies should use proven yet affordable marketing methods. Since email marketing is both affordable and a proven way…