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Defining Our Terms

Putting the Genie Back Into the Bottle

“You can’t put the genie back into the bottle” or so says the idiom. The issues surrounding adware have certainly been a “genie” for affiliate marketing.  We may have the opportunity to see if that genie really can be put…

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Affiliate Marketing Census Report 2009 – Your Help is Needed!

Okay, here is a quick one with a long quote of Jessica Luthi from AffiliateProgramAdvice.com before I am heading off for Las Vegas to Affiliate Summit 2009 West. The quote summarizes everything pretty nicely. I could not have it said…

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Affiliate Marketing is NOT …

Coupon and other incentive sites are using affiliate tracking technology, but does that mean that those type of publishers fit the traditional affiliate (performance) marketing model?

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Performance Marketing Alliance (PMA) Q&A at Affiliate Summit East 2008

I walked out the Performance Marketing Alliance (PMA) Q&A session at Affiliate Summit East 2008 in Boston, MA just a few hours ago, full of frustration and a bit of anger. I had to calm myself down first before I started writing…

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Data and Information Flow Hurdles in Affiliate Marketing

Subtitle: About Data Feeds, Web Services and the use of Interfaces (APIs) in Affiliate Marketing.Slow progress is made when it comes to the utilization of data feeds and web services by affiliate networks and also by advertisers. The biggest progress is…

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How to Make a Benjamin in Profits/Day

Yesterday I did read following post at Linda Buqets 5 Star Affiliate Programs Forums in the Newbies forum.

Hello Linda,I am yet to be making $100 per day. I am still very far from it. Could you, please, let us into some of those…

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After Three Years: FTC Approves Revision to CAN-SPAM Act from 2003

The Federal Trade Commission (FTC) made a revision to the original Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (called CAN-SPAM or the Act) after three years considering public comments.The Commission received 152 comments and suggestions on the…

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Is Anyone Going to Die?

I’m here at ad:tech at the keynote by Jeff Hayzlett, CMO of Eastman Kodak where he related great stories about what he has been doing. He is an entertaining speaker and does a good job of telling a story. One…

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Monetization Options for your Web Content

There are plenty of people out there in the space of internet marketing who fail to realize that affiliate marketing is first and foremost a way to monetize an online business or a personal website. It does not have to…

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Marketing Education and Social Collisions

I was on Twitter, looking at followers that I had not been following. (Note on Twitter they are followers, on Facebook they are friends.)

I came across Steli Efti, Supercool Principal and this take on our education system and to be bold…

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