I’m here at ad:tech at the keynote by Jeff Hayzlett, CMO of Eastman Kodak where he related great stories about what he has been doing.  He is an entertaining speaker and does a good job of telling a story.  One…

There are plenty of people out there in the space of internet marketing who fail to realize that affiliate marketing is first and foremost a way to monetize an online business or a personal website. It does not have to be a…

I was on Twitter, looking at followers that I had not been following. (Note on Twitter they are followers, on Facebook they are friends.)

I came across Steli Efti, Supercool Principal and this take on our education system and to be…

A number of simultaneous trends are developing online that can be generally lumped under the category of “syndication”. Merchants are syndicating data feeds of products to affiliates, resellers are XMLing orders to fulfillment houses, publishers are syndicating and aggregating content…

Here at ReveNews, we’re grouping our coverage of the highly inter-related “search engine marketing” and “pay per click” industries as one category. For some, these are just specific types of online marketing (where “paid inclusion” versus “natural positioning” remain a vigorous…

The other of two common traits shared by everyone involved in revenue sharing relationships is online publishing and the Internet media that underpins what we do and how we do it. ReveNews plans to pay special attention to the new metaphors…

One of two common traits shared by everyone involved in revenue sharing relationships is “online marketing” — after all, when you’re trading attention for revenue, generating new “attention” is the creation of new opportunities. While ReveNews certainly doesn’t intend to replace…

Sometimes, you want to charge just a little bit — such a small amount of money that traditional credit card processing services start to eat up the whole thing with fees. Enter micro transactions or micro-payments, an interesting option for people…

What I call “micro-manufacturing” are the growing breed of relationships between product designer/promoters and “just in time” manufacturing companies producing everything from books to lunchboxes, action figures to DVDs. In many of these relationships, the manufacturing company also provides the e-commerce…

The mainstay of our historical coverage over the years has been “affiliate marketing” — marketing where publishers and affiliates are paid “per sale” or “per action” commissions from traffic they send to merchant partners. It’s different from reseller models where the publisher…