The announcement of Google’s Nexus One phone combined with the pressure from Droid and other touchscreen technologies may finally have the iPhone worried, if not on the run.
So what could Apple do to quickly show that its iPhone is not…
Continue Reading >The 2009 Cone Consumer New Media Study, results of which were released on October 20, shows the continuing growth of consumer empowerment.
Cone, a strategy and communications agency that specializes in cause branding, looked only at users of “new media,” defined…
Continue Reading >Yes, opportunities presented by social technologies are exciting but the task of shifting gears (staffing, allocating budget, re-training, prioritizing tactics) is daunting for most marketers. So what can be done today? How can “believers” in social media/networking/marketing work within the…
Continue Reading >This is the slogan of a regional coffee company, Dutch Bros. This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.
As people struggle to make…
Continue Reading >First, I want to wish everyone a happy holidays and let all of our partners know that we really appreciated the cards and gifts this year. It’s always nice to spread the holiday cheer and wish everyone a healthy and profitable 2009!
That being…
Continue Reading >The value of brands diminishes during times of recession. People tend to be more focused and interested in value, properties, features and benefits of a product, meaning that buying decisions are more driven by logic than impulse or feeling.
Branding in…
Continue Reading >Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to…
Continue Reading >Everyone knows that subscription business models are based on breakage. A consumer signs up and either never uses the product or never unsubscribes from the service.
Recently I changed banks. I had many subscription services I had tied to my bank…
Continue Reading >There is a lot of buzz about Kevin Kelly’s article, 1,000 True Fans and with good reason… it provides hope. But rather than talk about the article itself, my thoughts have more to do with the reactions I have read and…
Continue Reading >Do you know the difference between a dollar and a penny? If so, go to the head of the class and let the Verizon reps stay behind. There is an amazing 27 minute long audio clip (below) from a blogger…
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