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Customer Relationship Management

1,000 True Fans? How about ONE True Fan

March 8th, 2008 by Chris O'Byrne

There is a lot of buzz about Kevin Kelly’s article, 1,000 True Fans and with good reason… it provides hope. But rather than talk about the article itself, my thoughts have more to do with the reactions I have read and…

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6 Comments | Filed under: Customer Relationship Management + Customer Service + Internet Marketing + Online Marketing

Jabbering with Jabra: What happens when CRM goes right?

December 6th, 2006 by David Andrews

Like most Internet savvy individuals with an obsessively compulsive need to be connected 24/7 I use a wireless headset. I recently purchased the Jabra JX10 bluetooth headset. It consists of a ‘polycarbonate’ (’plastic’) ear hooks that firmly hold the headpiece over…

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Add a Comment | Filed under: Customer Relationship Management

If Vonage Would Only Listen!

May 31st, 2006 by David Andrews

Some of the most important determinants of success in e-commerce that most merchants overlook are customer retention and how to foster positive brand equity during the process of customer attrition. So I present the following as a case study of…

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11 Comments | Filed under: Customer Relationship Management
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