After reading Guy Kawasaki’s article on Twitter as a Twool and mulling over attention diva Jason Calacanis’ search for more fame on Twitter, it really has finally sunk in that Twitter really is useful for businesses. If you have customers, products,…

This is the slogan of a regional coffee company, Dutch Bros.  This article isn’t about their great coffee, instead it is about how Dutch Bros.’ innovative marketing strategy has helped them thrive in a slow economy.

As people struggle to make…

Although Twitter has overcome challenges regarding scaling and continues to thrive, the company still has no clear revenue model. Most ideas on how to monetize Twitter seem restricted to adapting conventional online ad models to tweet. Where the money train…

The value of brands diminishes during times of recession. People tend to be more focused and interested in value, properties, features and benefits of a product, meaning that buying decisions are more driven by logic than impulse or feeling.

Branding in…

By now the saga about Podcaster has spread across major blogs and marketing reviews, however the events continue to play out in a surprising fashion that WOM marketers and social media types need to keep following this closely.

One of the…

This post is about marketing, online and offline marketing and relevant for business-to-business (B2B) and business-to-consumers (B2C) as well. It also relates to affiliate marketing, specifically affiliate recruitment. It is more for affiliate managers and advertisers, but affiliates might also…

Traditionally, successful jewelers have served as both fashion counselor and gem educator to their loyal customers who come searching for just the right gift. As one of the largest, most respected online jewelers, ICE.com attributes its growth and success to…

The internet represents the largest research tool in history with millions of information sources available. But how do you know the validity of the sources you come across? Beyond the realm of academic research, this challenge also impacts consumers when…

Everyone knows that subscription business models are based on breakage. A consumer signs up and either never uses the product or never unsubscribes from the service.

Recently I changed banks. I had many subscription services I had tied to my bank…

There is a lot of buzz about Kevin Kelly’s article, 1,000 True Fans and with good reason… it provides hope. But rather than talk about the article itself, my thoughts have more to do with the reactions I have read and…