"Contextual Advertising" Posts
The Time for Real-time Marketing
I like to think that online marketers have always been ahead of the curve in terms of where marketing is headed – that we’ve been leaders instead of followers. But this year, the reality is that the rest of the …
B2B Marketers Are All About Content Marketing
One might argue that the line between B2C (Business to Consumer) and B2B (Business to Business) marketing is blurry when it comes to online marketing. B2C and B2B marketers essentially use the same kinds of tactics which, increasingly, rely on …
Commercial Users of Facebook Had Better Wake Up
A provocative article by Michael Scissons, CEO of Syncapse, a company that makes social media management software, appeared August 18 on Ad Age Digital. In it, Scissons refers to some data his firm collected about 300 of the top …
Want To Reach A Multicultural Market? Get To know Your Audience
When it comes to having successful online and offline advertising, it is important to collect thorough varied data. In my experience I’ve often seen businesses make the mistake of taking the easy way out and attempting to implement a one-size-fits-all …
Cloud Based Advertising And Social Media, The New Advertising Medium
The intersection of social media and cloud technology is producing a fundamental shift in the nature of online advertising.
It used to be that marketers created online ads that were designed to get a clickthrough to a company website, or …
The Bad and The Good of Filtering Information
Should we be concerned about what we’re not being exposed to on the Internet?
The Filter Bubble: What the Internet Is Hiding From You is a new book that raises the issue, focusing on the potential negative effect of the …
Do Ads And eBooks Conflict?
One thing you have to say for Amazon – they’re not afraid of potentially risky innovations. When the company introduced its Kindle e-book reader in 2007 at a price point of $399, there were those who scoffed at the device …
Using Data To Build A Better Online Business
Online marketers that understand how to use data to improve their online business are reaping the benefits. No longer are they relying on emotional hunches to make choices. They are making informed decisions about their businesses and where to invest …
Super Bowl Ads Social Media Effect, Before and After
Traditionally, the Super Bowl has been a launching pad for new products, new companies, and new ad campaigns. But because of social media, the dust has still not settled around last Sunday’s Super Bowl ads.
Thanks to social media, advertisers …
How Facebook Keeps Both Big and Small Businesses Happy
As Facebook positions itself for a forthcoming IPO after swallowing a $450 million investment from Goldman Sachs, it continues to reinvent itself as a friend to businesses big and small.
While I’ve questioned the impact that commercializing Facebook may have …
