Innovation, at its best, is something that changes lives for the better. This is why I don’t find 3D television sexy, although it is what everyone is all a flutter about at this year’s Consumer Electronics Show. 3D television won’t…

After the first day of ad:tech I thought things were going pretty well for the industry.  Day two gave me time to make some more sessions (I live twittered them) and spend some time on the two levels of the…

ad:tech moved to Moscone West this year which I didn’t notice until I walked into RSA and worried that I had the wrong week for ad:tech. A short walk and I was Moscone West a new three story convention hall. …

Allstate had a unique problem in the creation of its social media efforts. Its attorneys had concerns that legal precedent might mean that user-generated content could expose the corporation to significant liability.

For example, one customer in a forum could offer insurance “advice” to another customer that could somehow make Allstate responsible to pay for some large loss that they otherwise would not have had to cover.

H&R Block had a very successful initial foray into social media marketing. Their first effort: a 2007 sponsored YouTube video contest called “Me and My Super Sweet Refund Video Contest”, whose launch video earned over 1.6 million views and set a YouTube record that held for over six months.

Stan Joosten, Director of Holistic Consumer Communications for Proctor & Gamble began his presentation at BlogWell by emphasizing the importance of not treating social media as “shiny object media”. In other words, don’t be fooled by the latest and greatest fancy new thing. Instead have one or more goals in mind before you start any social media initiative.

Currently going on at eComXpo.com is the latest installment of the eComXpo virtual tradeshow for internet marketers, which happens entirely online in the realms of cyberspace. No travelling required,  no hotel room to book… none of those hassles.

Today is the first…

The following is part of a series covering the BlogWell conference which took place at Chicago’s Gleacher Center on Thursday, January 22.

Andy Sernovitz, CEO of GasPedal, stated in his introduction to the over 230 attendees at the BlogWell, “Starting a…

Here at ReveNews we like to try and avoid inundating you with “top” list stories. The fact that the Consumer Electronics Show and Affiliate Summit West are occurring consecutively in Las Vegas this month makes it a little difficult. Affiliate…

Ok we all know that no one really goes to the International Consumer Electronics Show for the sessions. With over 2,700 exhibitors eager to showcase their marquee product line for this year in hopes of creating the kind of buzz…